http://www.ebenezerwellness.com/newsletters.html Elizabeth Naylor of Ebenezer Wellness is a guest on The Business Spotlight TV show hosted by Patrick Dougher.
Transcript:
Patrick: Welcome back to the Business Spotlight. Patrick Dougher here. My guest today, Elizabeth Naylor of www.EbenezerWellness.com.
Elizabeth, I want to get into who you’re trying to reach. Who are you trying to reach?
Elizabeth: My ideal client is someone who is really interested in thinking about their health differently. They’re very interested in feeling empowered and confident about their health and moving really from a place of fear to a place of empowerment. People who want to live their lives fully, not really looking for the next disease diagnosis, but really looking for health and not even for that to even be an issue in their lives.
The bulk of my clients are between 35 and 55 when they start with me, although I work with people of all ages who are ready to have a change in their life.
Patrick: They’re ready to implement.
Elizabeth: Right. http://youtu.be/cE5ldhyPUvo
http://www.ebenezerwellness.com/newsletters.html Elizabeth Naylor of Ebenezer Wellness on The Business Spotlight TV show hosted by Patrick Dougher.
Transcript:
Patrick: That’s awesome. When you begin the process with people, is there a starting point for people that you would recommend?
Elizabeth: A starting point for most people is just to have a conversation with me. A call of 10-15 minutes conversation about where are you, what are you, what are your issues. And then from that point usually we can determine what program would be the best place for them to start.
For people who want to know more about me, go to my website, www.EbenezerWellness.com and sign up for the newsletter. That’s really the key to getting into understanding more about my practice, understanding more about what we’re doing and how we might be able to support your health goals.
Patrick: You’re a prolific writer. There are a lot of articles already out there on http://www.EbenezerWellness.com where they can just click on and begin to search for information that might help them in the beginning. Would you agree?
Elizabeth: Yes.
Patrick: I recommend that you guys do that. Get with http://www.EbenezerWellness.com, check out the newsletter and sign up for it. It’s free, so just do it. http://youtu.be/3o_1rQBObbM
http://ebenezerwellness.com/newsletters.html Elizabeth Naylor Talks About Health and Nutrition Keys on The Business Spotlight TV. Elizabeth NaylorElizabeth Naylor
Elizabeth Naylor has a unique blend of corporate sales and general management background and a relatively new career and life passion of wellness through nutrition and traditional healing techniques. She established a private practice in holistic nutrition in 2006 and continues actively building that practice. In an effort to provide the best service to her clients, she spends over 100 hours/year in professional seminars and devotes additional time to research and study for a Doctoral program. Elizabeth’s expertise is in balancing mineral patterns and the endocrine (hormonal) system through whole food nutrition. She utilizes her extensive knowledge of Hair Mineral Analysis and Saliva testing to direct her recommendations.
Elizabeth holds the following degrees and certifications:
B.S. in Chemistry – N.C. State University
M.B.A. in Marketing – New York Universtiy
A.C.N. (Applied Clinical Nutrition) through Texas College of Chiropractic
http://ebenezerwellness.com/newsletters.html Elizabeth Naylor of Ebenezer Wellness on The Business Spotlight TV Show Tells about Nutrition. Elizabeth talks about what she does for her clients. Using hair analysis and hormone therapy using diet and cleansing.
Elizabeth NaylorElizabeth Naylor
Elizabeth Naylor has a unique blend of corporate sales and general management background and a relatively new career and life passion of wellness through nutrition and traditional healing techniques. She established a private practice in holistic nutrition in 2006 and continues actively building that practice. In an effort to provide the best service to her clients, she spends over 100 hours/year in professional seminars and devotes additional time to research and study for a Doctoral program. Elizabeth’s expertise is in balancing mineral patterns and the endocrine (hormonal) system through whole food nutrition. She utilizes her extensive knowledge of Hair Mineral Analysis and Saliva testing to direct her recommendations.
Elizabeth holds the following degrees and certifications:
B.S. in Chemistry – N.C. State University
M.B.A. in Marketing – New York Universtiy
A.C.N. (Applied Clinical Nutrition) through Texas College of Chiropractic http://youtu.be/6FenHjdJutw
http://ebenezerwellness.com/newsletters.html Elizabeth Naylor of Ebenezer Wellness on The Business Spotlight shares her special insights on nutrition. Host Patrick Dougher has her tell how she created greater health and wellness in her systems at Ebenezer Wellness.
Elizabeth NaylorElizabeth Naylor
Elizabeth Naylor has a unique blend of corporate sales and general management background and a relatively new career and life passion of wellness through nutrition and traditional healing techniques. She established a private practice in holistic nutrition in 2006 and continues actively building that practice. In an effort to provide the best service to her clients, she spends over 100 hours/year in professional seminars and devotes additional time to research and study for a Doctoral program. Elizabeth’s expertise is in balancing mineral patterns and the endocrine (hormonal) system through whole food nutrition. She utilizes her extensive knowledge of Hair Mineral Analysis and Saliva testing to direct her recommendations.
Elizabeth holds the following degrees and certifications:
B.S. in Chemistry – N.C. State University
M.B.A. in Marketing – New York Universtiy
A.C.N. (Applied Clinical Nutrition) through Texas College of Chiropractic
http://ebenezerwellness.com/newsletters.html Elizabeth Naylor a Health and Nutrition Coach tells her story of how she battled for her health in her early 30’s. Hosted by Patrick Dougher on The Business Spotlight TV show in the DFW area. She has some great programs to help her clients.
Elizabeth NaylorElizabeth Naylor
Elizabeth Naylor has a unique blend of corporate sales and general management background and a relatively new career and life passion of wellness through nutrition and traditional healing techniques. She established a private practice in holistic nutrition in 2006 and continues actively building that practice. In an effort to provide the best service to her clients, she spends over 100 hours/year in professional seminars and devotes additional time to research and study for a Doctoral program. Elizabeth’s expertise is in balancing mineral patterns and the endocrine (hormonal) system through whole food nutrition. She utilizes her extensive knowledge of Hair Mineral Analysis and Saliva testing to direct her recommendations.
Elizabeth holds the following degrees and certifications:
B.S. in Chemistry – N.C. State University
M.B.A. in Marketing – New York Universtiy
A.C.N. (Applied Clinical Nutrition) through Texas College of Chiropractic
http://www.ebenezerwellness.com/newsletters.html Elizabeth Naylor of Ebenezer Wellness on The Business Spotlight TV show hosted by Patrick Dougher.
Transcript:
Patrick: I would like to start with your story. I know the “why” of what you do is huge. What’s your story? Why do you do what you do?
Elizabeth: Well, Patrick, when I was in my early 30s, I had three small children and found myself really exhausted, which is not uncommon for a young mom, but exhausted, suffering from migraines, weight gain that actually happened after my pregnancy — so it wasn’t like that was because of the pregnancies — and just really a foggy head, inability to focus on anything, and it really wasn’t who I had always been.
I looked for answers with my team of medical doctors. I was always surrounded by a great team of doctors and really got the same answers over and over again, which typically involved antidepressants or just excuses of, “Well, you’re just getting older.” I think I was 32 when I thought this is really going to be bad if this is what the rest of my life is going to look like.
I was not always a person who believed in nutrition and that it even mattered. I like to tell people I’m a convert to natural health because I didn’t always have that philosophy. As I started to explore if could that possibly have an impact on my health, I realized that, wow, I was suffering from some things called adrenal fatigue and toxicity and some other problems that as I got into it and began to resolve those with my diet and my lifestyle, things started to turn around for me.
Transcript:
Patrick: That is awesome. You have actually developed a system for maximizing the networking experience. In the Dallas, Fort Worth area especially — and I know it’s everywhere else — but here a lot of times the people that join networking groups don’t have enough business to keep themselves busy. But you created networking groups that were high impact, high influence. You were attracting the best people, so to speak. How did you do that? What were the principles that you created this thing with?
Genie: Before I get to the principles, this financial advisor came to me and her clients had to have half a million of investible assets. So we looked at who served that community and we invited those professions to join us. We looked to get the top ones in the city to do that, and that’s what we’re doing in Houston as well.
We have four basic principles and the first three a lot of network groups use, but I think the fourth one is the kicker. I’ll give you the first three first.
The first one is the rule of 250. Everybody has approximately 250 in their sphere of influence.
The second one I call the rule of specific targeting and it’s very counter-intuitive, but the more specific you are, the better it is to get a referral right now.
The third one is what I call the rule of equal exchange. By putting something out, you motivate someone, you inspire someone, to give something back to you. Most network groups — the successful ones — use those. But I think the kicker is the rule of emotional impact. When you can get your message out so they get it emotionally and they’re turned on, they kind of feel vicariously like a client felt. Then they go on automatic for you. It’s dynamite.
Patrick: That is really excellent. So the four principles again. One is?
Genie: The rule of 250. Know that people have a sphere of influence.
Patrick: Second?
Genie: The rule of specific targeting. Be very specific in who you want to meet.
Patrick: Third?
Genie: The rule of equal exchange. Do something for the other person. It could be give a referral. It could be help them in any way so they are motivated to give back to you.
Patrick: And the fourth one is?
Genie: The rule of emotional impact. Tell your story with a lot of emotion so they get it.
Patrick: This is actually something you even train groups on and whole organizations where you’ll go in and work with their leaders, mid-level and up management typically, and train them to teach their frontline guys and gals to really create something that it attracts an endless supply of referrals.
We’ll talk about it as we go into the next segment. We’re going to talk about how valuable the referral is in comparison to the dialing for dollars, cold call, un-funness that most of us have to deal with. As we’re coming to the end of this segment, next time what we will be taking about is what to do what you do to create the success you’re having. We’ll be right back.
Transcript:
Patrick: That is awesome. You have actually developed a system for maximizing the networking experience. In the Dallas, Fort Worth area especially — and I know it’s everywhere else — but here a lot of times the people that join networking groups don’t have enough business to keep themselves busy. But you created networking groups that were high impact, high influence. You were attracting the best people, so to speak. How did you do that? What were the principles that you created this thing with?
Genie: Before I get to the principles, this financial advisor came to me and her clients had to have half a million of investible assets. So we looked at who served that community and we invited those professions to join us. We looked to get the top ones in the city to do that, and that’s what we’re doing in Houston as well.
We have four basic principles and the first three a lot of network groups use, but I think the fourth one is the kicker. I’ll give you the first three first.
The first one is the rule of 250. Everybody has approximately 250 in their sphere of influence.
The second one I call the rule of specific targeting and it’s very counter-intuitive, but the more specific you are, the better it is to get a referral right now.
The third one is what I call the rule of equal exchange. By putting something out, you motivate someone, you inspire someone, to give something back to you. Most network groups — the successful ones — use those. But I think the kicker is the rule of emotional impact. When you can get your message out so they get it emotionally and they’re turned on, they kind of feel vicariously like a client felt. Then they go on automatic for you. It’s dynamite.
Patrick: That is really excellent. So the four principles again. One is?
Genie: The rule of 250. Know that people have a sphere of influence.
Patrick: Second?
Genie: The rule of specific targeting. Be very specific in who you want to meet.
Patrick: Third?
Genie: The rule of equal exchange. Do something for the other person. It could be give a referral. It could be help them in any way so they are motivated to give back to you.
Patrick: And the fourth one is?
Genie: The rule of emotional impact. Tell your story with a lot of emotion so they get it.
Patrick: This is actually something you even train groups on and whole organizations where you’ll go in and work with their leaders, mid-level and up management typically, and train them to teach their frontline guys and gals to really create something that it attracts an endless supply of referrals.
We’ll talk about it as we go into the next segment. We’re going to talk about how valuable the referral is in comparison to the dialing for dollars, cold call, un-funness that most of us have to deal with. http://youtu.be/Xv3iLbLUQyY
http://www.7NetworkingMistakes.com Genie Fuller is guest on The Business Spotlight TV show hosted by Patrick Dougher.
Transcript:
Patrick: Welcome back to the Business Spotlight, Patrick Dougher here. We’ve got Genie Fuller in the room today and we are talking about ways to create an endless supply of referrals for you and your business. Genie, thanks again for being here.
Genie: Thank you.
Patrick: I want to get into more about what you’re doing to create the success that you’re having because I know you’re doing a great deal of training, speaking and presenting around the country to organizations that have a sales force — typically a fairly significant sales force –that they need to know how to get out of the old, in a sense, dialing for dollars, “Oh my God, please stop this. This is a rat race that’s just isn’t fun.” You said you had one client that within three years was able to do what most people couldn’t do in five.
Genie: That’s correct.
Patrick: Awesome.
Genie: I’d like to tell you a story, Pat. I was training in one of the financial investment firms in Rochester, New York. This gentleman who walked in who was very tall, had hair the color of mine. He had been around a while.
Patrick: He must have been around a while.
Genie: Yeah, I know! He said, “I hope this is going to be different.” And I’m going, “Oh my gosh.” So I’m up there putting all the energy — and I like gestures anyway. When I got through I found out from the regional VP that he had been in the firm for 33 years and he ranked number five out of 14,000 people.
Patrick: Wow.
Genie: Well, in a couple of weeks he gave me a call and he said, “Genie, this stuff works. It really works!” I’m going, “Good, because I’m staking my life on it.”
His first client that morning had been Steve and he used my principles. The first thing when Steve came in he said, “Steve, before we get into today’s work, I just want to know what’s going on. What’s going on at the plant? What’s happening for you?”
He found a need, a problem that Steve was facing and stop the interview and called the other advisor and got that all set up. Then he highlighted what he had done for Steve over ten years. Then he made a few suggestions. Steve took his suggestions.
As Steve is leaving, he walked him to the door, he turned around and he said, “Well, I really appreciate you taking those few moments when I first came in and calling that other advisor. I’m going to call him when I get back to the plant. Is there anything at all I could do for you?”
Lyle says, “Well, as a matter of fact, there is. Even though I’ve been very successful, I’m still looking for more clients.” He said, “I’m looking for somebody about 52, 53 years old, probably lives on the north side of town, kids are in college, may own a manufacturing plant, and I really like to deal with macho kind of guys. It’s the kind of guy who would drive a Jeep Grand Cherokee, he’s probably a hunter and he’s got a golden retriever in the backseat.”
The guy came up with three referrals right then, and this was a guy using all the training his firm had given him for ten years and never came up with anyone. When Lyle walked him to the elevator and we he got on held out the door and said, “Listen, Lyle, as soon as we get you those three, I’ll take you to my trade association. There are 28 more guys over there. They all have more assets than I do and I’ll help you get those as well.” 31 referrals. http://youtu.be/Y7pp3NlSp9Y