http://www.7NetworkingMistakes.com Genie Fuller is guest on The Business Spotlight hosted by Patrick Dougher.
Patrick: We did talk about that before. But it is. You increase influence. You’ll increase affluence. It’s a byproduct, isn’t it?
Genie: It is.
Patrick: When people begin to get engaged with you, what are the pieces to that puzzle that you want to make sure that they get? They get your training, they get the book. What else do you want to give them?
Genie: I didn’t mention that I wrote a book several years ago and it’s called “Winning the Referral Game.” Recently when I ran out of books, I reread it thinking I would have to rewrite it to have it printed again and I liked it so much.
Patrick: It was still good.
Genie: I think that’s amazing when it’s been a few years. “Winning the Referral Game” I have available. I’m putting little video modules that people can sign up for and have a subscription so they can use maybe one a week — 37 minutes a week — and do a little lesson and go along. If they order the e-book, then we’ll lead them to the video. I am also putting videos for a branch manager in a company to train new people so that they’ve got a short, little video and materials of what to talk about before the video, worksheets and all of that.
http://www.7NetworkingMistakes.com Genie Fuller Has a system for creating lucrative referrals that she talks about here on The Business Spotlight TV. Host Patrick Dougher asks her how her system is set up and how it works.
Genie Fuller, after a successful career as a Certified Financial Planner, launched CEO Network Partners to give professional business services a productive networking venue. Under her direction, members of CEO Network Partners’ Houston and Dallas groups have collectively generated more than $230,000,000 in business over the last 24 years.
To assure networking success, Genie developed a methodology for professionals to acquire profitable new business through referrals. She has trained professionals in a number of investment firms, financial planning boutiques, banks, law firms and accounting firms. Her Winning Referrals training teaches a low-key, productive process to acquire lucrative prospects through referrals.
Patrick: I think that would be awesome. I know that when I look at what you’ve created in Dallas and Houston, and then nationwide, is a really a great piece of training. If you’re not strategic, which you started off with, we picked who we wanted to target.
Patrick: Then you tend to troll, is what it’s called. Right?
Patrick: Let me just review. The four principles again?
Genie: Rule of 250, rule of specific targeting, rule of equal exchange, and the rule of emotional impact.
Patrick: And they can get your e-book at?
Genie: www.7NetworkingMistakes.com. We’ll teach them how to sidestep those networking mistakes.
Patrick: And really turn on the faucet.
Genie: One other little thing is for networking is just a sequence. I think they have to establish intrigue rather than explain what they do. Once the person is intrigued and says, “Tell me more,” then they intensify their value. Now they’re getting more into the explanation, hopefully a story, and then finally the person ends up inspired to meet with them.
Patrick: That is awesome. I will tell you, that is a great tool, Genie. I know that anybody watching this is going to gain a great deal of real understanding on how to create an endless supply of referrals. The Business Spotlight is really about giving business owners the opportunity to tell their story, to let their audience — their prospects — see who they are to know what they can do for them.
Genie, thank you again.
Genie: Thank you.
call her at 713-702-6331