Activate you Mind the Ron White Memory Way

I am a nut for Accelerated learning techniques.  I have always had to work harder for what I have but when it comes to memory and speed reading I just figure there are too many ways to shorten the learning curve.   If your like me you are needing to keep up in this information age we live in and if there are some easy ways to keep what we learn longer well you would be “All-In”!!!

I am a nut for Accelerated learning techniques.  I have always had to work harder for what I have but when it comes to memory and speed reading I just figure there are too many ways to shorten the learning curve.   If your like me you are needing to keep up in this information age we live in and if there are some easy ways to keep what we learn longer well you would be “All-In”!!!

Ron White the 2 time National Memory Champion is a good friend of mine and someone that I study.  So when I saw this video I thought it would be an excellent key to help you learn anything you want faster and remember it forever.

Watch this video and let me know when you use what Ron is teaching here.

Memory Palace


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Ron White Says Tell a Story to Build Your Memory Power

Telling a Story to Build Your Memory Power
By Ron White Memory Expert and USA Memory Champion
In the levels of memory training, association includes elements of memory training, such as acronyms. Have you heard of acronyms? An acronym is a series of letters created using the first letter of each word. IBM is an acronym for International Business Machines. AT&T is an acronym for American Telephone and Telegraph.

Telling a Story to Build Your Memory Power
By Ron White Memory Expert and USA Memory Champion
In the levels of memory training, association includes elements of memory training, such as acronyms. Have you heard of acronyms? An acronym is a series of letters created using the first letter of each word. IBM is an acronym for International Business Machines. AT&T is an acronym for American Telephone and Telegraph. These are used by companies because they are easier to remember. When I was in high school, my science teacher told me that I could learn the colors of the rainbow in the correct order by remembering the name Roy G Biv.
R for red, O for orange, y for yellow, G for green, B for blue, I for indigo, and V for violet. Another acronym I learned in school was an easy way to remember the Great Lakes. It is called homes. H.O.M.E.S. H for Huron, O for Ontario, M for Michigan, E for Erie and S for Superior. That is an easy way to learn the Great Lakes.
Can acronyms be used for everything? No. Are there more advanced ways to retain information? Yes. However, every level of memory training is important, and you never know when a good old fashioned acronym is what you need to use to recall some vital information.
A link is a method of recalling information by telling a story. Many ancient books, such as the Bible, were passed down from one generation to the next this way. I bet you can sing many of your favorite tunes on the radio and not miss a beat. The reason is that you have, number one, incorporated the link method of memorizing by linking one thought to the next, songs also incorporate rhythm which helps your memory. A link is simply linking one thought to the next. For example, here is a list of 19 items. If I ask you to memorize them using basic association, it would not work. For example, number one is Mount Rainier, number 2 is ice, number 3 is trees, number 4 is bicycle. What do these items have in common with the number they are with? Nothing that I am aware of. So, in this case, basic association would not work.
The next level is the chain of association or the link. Sit back, relax and enjoy this story. I want you to focus on seeing the images in this story very clearly, vividly and powerfully. Here is the story:
Mount Rainier has ice on the top and trees on the side. Coming down the mountain is a bicycle ridden by a German shepherd. He has a glass of water in one hand and a shoe in the other. At the bottom of the mountain, he crashes into a TV set and lands on a pillow. He bounces off the pillow onto a trampoline, and bounces off the trampoline into an airplane. The airplane lands in Dallas and Richard Nixon is waiting for him. He has on a brown hat, black boots; he hands him a check for $50,000 and the keys to a brand new Corvette. He then drives the Corvette back to Mount Rainier.
Now, we’re going to do this one more time. The difference is I want you to repeat the items out loud. By the way, if you move your hands and use body language, you’ll have reinforced the pictures in your mind. So, here we go. Sit back and read this story. Mount Rainier has ice on the top and trees on the side. Repeat with me. Mount Rainier has ice on the top and trees on the side. Coming down the mountain is a bicycle ridden by a German Shepherd. Repeat with me, coming down the mountain is a bicycle ridden by a German Shepherd. He has a glass of water in one hand and a shoe in the other. Repeat with me, he has a glass of water in one hand and a shoe in the other. At the bottom of the mountain, he crashes into a TV set. Repeat with me, at the bottom of the mountain, he crashes into a TV set. He lands on a pillow, bounces on a trampoline, and bounces off the trampoline into an airplane. Repeat with me, he lands on a pillow, bounces on a trampoline, and bounces off the trampoline into an airplane. The airplane lands in Dallas and Richard Nixon is waiting for him. Repeat with me, the airplane lands in Dallas and Richard Nixon is waiting for him. He has on a brown hat and black boots. Repeat with me, he has a brown hat and black boots. He hands him a check for $50,000 and the keys to a brand new Corvette. Repeat with me, he hands him a check for $50,000 and the keys to a brand new Corvette. He then drives the Corvette back to Mount Rainier. Repeat with me, he then drives the Corvette back to Mount Rainier. Did you use body language with it? I always do. I hold out my hands like I’m holding a glass of water and a shoe. I bounce like I’m on the trampoline and I act like I’m Richard Nixon, and I stick out my hands like they have keys and $50,000 in them.
Let’s do this one more time. Here we go. Focus on the story:
Mount Rainier has ice on the top and trees on the side. Repeat with me. Mount Rainier has ice on the top and trees on the side. Coming down the mountain is a bicycle ridden by a German Shepherd. Repeat with me. Coming down the mountain is a bicycle ridden by a German Shepherd. He has a glass of water in one hand and a shoe in the other. Repeat with me, he has a glass of water in one hand and a shoe in the other. At the bottom of the mountain, he crashes into a TV set. Repeat with me, at the bottom of the mountain, he crashes into a TV set. He lands on a pillow, bounces to a trampoline, and bounces off the trampoline into an airplane. Repeat with me, he lands on a pillow, bounces to a trampoline, and then bounces off the trampoline into an airplane. The airplane lands in Dallas and Richard Nixon is waiting for him. Repeat with me, the airplane lands in Dallas and Richard Nixon is waiting for him. He has a brown hat and black boots. Repeat with me, he has a brown hat and black boots. He hands him a check for $50,000 and the keys to a brand new Corvette. Repeat with me, he hands him a check for $50,000 and the keys to a brand new Corvette. He then drives the Corvette back to Mount Rainier. Repeat with me, he then drives the Corvette back to Mount Rainier.
Now it is time to see how many that you recalled. Now, on a sheet of paper write down all the items in this list. Don’t write out the story, instead, simply write each noun in the story. For example, Mount Rainer will be the first item on the list.
Set the book aside now and write down the items there are 16 items. Do not spend more than 4-5 minutes on this exercise. After you done come back and check your answers. Answers below:
1. Mount Rainier
2. Bicycle
3. German Shepherd
4. Glass of water
5. Shoe
6. TV set
7. Pillow
8. Trampoline
9. Airplane
10. Dallas
11. Richard Nixon
12. Brown hat
13. Black boots
14. check for $50,000
15. Keys to a brand new Corvette
16. Mount Rainier

Well, how did you do? Did the link method work for you? I bet you did pretty well. Our minds are truly the greatest computers ever created, and I mean that. Don’t get caught up in being perfect right now. This is a very basic memory method but sufficient to memorize lists where it is not important to know what #6 is without having to think about it. I must confess I don’t use this method by itself very much. However, I do couple this method with the journey method or loci method often to store more than one piece of information on each file.
Enjoy the power of your brain!


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Trust Your Memory and Get Better Results

As I was training for the USA Memory Championship in 2009 I emailed the then World Champion, Ben Pridmore, and I asked him for advice he could give me as I trained. His advice was simple….trust your memory.

TRUST YOUR MEMORY!!

By Ron White memory expert and USA Memory Champion

As I was training for the USA Memory Championship in 2009 I emailed the then World Champion, Ben Pridmore, and I asked him for advice he could give me as I trained. His advice was simple….trust your memory.

That was it….trust my memory.

What did that mean? Well, when you are memorizing a deck of cards in a tournament you are timed and the fastest that you can do it the better. Often times, I would find myself focusing on a card for several seconds to make sure that I had it in my brain. Then I started with Ben’s strategy of ‘trusting my memory’ and I would start going fastest than I thought possible. Guess what? My brain still had the information at the faster speed!

It is much like speed reading. Most of use read slow not because that is the fastest that we can go but we really don’t understand how much our brain takes in going at fast speeds. Think about driving down the road at 70mph and all the signs, billboards and movement you are able to take in. The brain is the greatest computer ever created. So my advice is to trust your memory more!

This doesn’t necessary always means speed but it just means expect more from your memory. Stop saying to yourself, ‘Oh I am terrible with names’,’I am a poor test taker’ or ‘I just can’t remember like I used to!’ Trust your memory and I think you will be amazed. I went from memorizing a deck of cards in 6 minutes and 30 seconds to just over a minute because of technique but also because I started to trust my memory.

Trust your memory, trust yourself and improve your memory results.

Ron White is a good friend of mine and I have seen him use his memory to teach thousands to use their memory in ways they could never have imagined.   Several times a year Ron does a memory class that is 7 hours long.  Here is a sample video of how powerful the class is.   What great results!  I believe that once you have tried Ron’s memory techniques you will come to the same conclusion that others have found… It works!


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How to Memorize Longer Sections of Information Like Quotes or Scripture

It’s always easier to do something if you love what you’re doing. I remember this sticker I found behind the wall of the church back when I was a kid: if you love your work, your work is like the breeze.

Sample applies to scripture memorization. If you love the act of memorizing the passages, you’ll be doing it with an open heart and mind, which is all you need to lift some of the burden off your shoulders.

How to Memorize Longer Sections of Information Like Quotes or Scripture

Tip #1. Love what you’re doing

It’s always easier to do something if you love what you’re doing. I remember this sticker I found behind the wall of the church back when I was a kid: if you love your work, your work is like the breeze.

Sample applies to scripture memorization. If you love the act of memorizing the passages, you’ll be doing it with an open heart and mind, which is all you need to lift some of the burden off your shoulders.

Tip #2. Make time before going to bed

The bulk of my memorization is done one or two hours before I go to bed. Don’t attempt to get memorization done early in the evening, when your mind is still tired from work. You won’t accomplish anything this way.

Slow reading also helps. Break down the sentences into small and manageable syllables. For example, take a look at this sentence.

“I have been crucified with Christ and I no longer live, but Christ lives in me.”

Why don’t you read it this way?

“I – have – been – cru-si-fied – with – Christ – and – I – no – lon-ger – live, – but – Christ – lives – in – me.”

Tip #3. Reflect on the verses and its meanings

It’s easier to absorb things if we could somehow relate them to our own lives. You could probably nail down a couple of verses, but I’m confident that, if they don’t mean anything to you at all, you’d have forgotten about them the next morning.

– It’s important to take time and understand what the verse is telling you
– It’s important to meditate on the lessons presented in the passage

It might not seem like it, but these two pointers make a big difference in helping you recall the correct word right down to the last full stop.

Tip #4. Memorize when inspired

Some people find difficulty in getting any memorization done when their relationship with God is at a low point. You won’t have much confidence in yourself for committing a sin, and that lack of confidence is going to find its way to interrupt your studying of the Bible scriptures. The only reasonable advice is for you to be emotionally and spiritually stable before attempting to memorize the Bible.

Tip #5. Create silly acronyms

Here are some popular, easy to remember acronyms.

– FACE = acronym used for reading sheet music
– My Very Eager Mother Just Served Us Nine Pizzas = The nine planets
– Roy G. Biv = The colors of the rainbow

Bible scriptures are no exception. Is “Shall trouble or hardship or persecution or famine or nakedness or danger or sword” too difficult to get down? Then change it to “the handsome prince found nine dead snakes” and then write it on a piece of 3×5 paper. It’s much easier to remember now, and no more tongue-twisters.

The key is to be patient. Do that, and there’s no doubt that you can do this as well.

Retrieved from “http://www.articlesbase.com/religion-articles/five-easy-tips-on-how-to-memorize-bible-scriptures-1279931.html”

Paulo Anaro – http://www.supremememorybook.com


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BrainAthlete Radio with Tim Connor

Patrick Dougher hosts the Radio Show BrainAthlete Radio on BlogTalkRadio each Tuesday and this week Tim Connor the author of Soft Sell and Corporate Disclosure, was the guest. He did a great interview on the communications gap that happens in most organizations.

Patrick Dougher hosts the Radio Show BrainAthlete Radio with co-host Ron White on BlogTalkRadio each Tuesday and this week Tim Connor the author of Soft Sell and Corporate Disclosure, was the guest.  He did a great interview on the communications gap that happens in most organizations.  The view that most C-level managers have of  their company is from a 40k foot view and not listening to what the managers that only see the 500 foot view.    Tim Connor discusses the solutions for the gap and some key questions you can ask to identify where these disconnects exist.   Listen to this show and let me know what you think.

Listen to internet radio with BrainAthlete on Blog Talk Radio


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New Millennial Leadership with Jim Fortin the NeuroPersuasion Expert

They measured their pupil dilation when they were looking at soup can labels.
And what they discovered through massive amounts of very scientific research is that their old soup can label that they’ve had for many, many years – it was designed almost 100 years ago. The soup can label that they currently have is not affecting people emotionally and unconsciously enough to get them to buy to the degree that they want them to buy.

New Millennial Leadership with Jim Fortin the NeuroPersuasion Expert

This is an interview with Jim Fortin a speaker and NeuroPersuassion specialist in the DFW area. I think you will enjoy and get a great deal of information from Jim. Listen and enjoy.


MP3 File

Patrick: And welcome to The New Millennium Leadership radio show. I am so excited about this show because what I’m going to be doing is interviewing leaders throughout America that are really out to change this generation.
I’m Patrick Dougher and I have a passion to raise up new millennial leaders in this generation that will stop living in the followership and begin to walk into the leadership of this generation.
I’m so thankful for my guest today. His name is Jim Fortin. Jim and I have known each other for a couple of years now. He’s one of the guys that when he came on the scene, for me in my life, I was blown away because here’s a guy who’s a neuro persuasion expert. He is a speaker and author.
He’s worked with some of the very brightest minds in the country and is one of the brightest minds in the country, in my opinion. I’ve had him other events that I’ve put together with Ron White, and Howard Berg and some of these other great guys; memory leader and the fastest reader in the world.
And I’m always amazed at what he brings to the table because Jim has a unique understanding of how to get past our logical brain and right into our emotional brain. Now, where would that be useful? Well, any kind of persuasion.
For a lot of us, we don’t realize that as we move forward, we need to get better at selling, but not in the way that is the historical view of mechanical selling. We need to use an almost ninja-style selling technique that is interactive, is relation-based, is coming straight from the heart, but is reaching into the heart of somebody else to help them make the best decisions that they could make for their life – not abusive, but a real usefulness of being a servant to lead other people into greater success in their life.
I know that’s the origin of the world salesman. I stick with it; that the origin of the word salesman is servant and we’re always out to serve each other. Jim, thanks for being on the show. I really appreciate you being here.
Jim: Hey Patrick, it’s a pleasure to be here today.
Patrick: You know, Jim, I’m always curious about your story. How did you get started in this? Tell me your story.
Jim: Okay, I would love to. And before we do that, I want to pack up here a second. The introduction – great introduction and I appreciate it. You talk about a new way to sell and a new way to get into the mind of the prospect and the client.
This was announced about three weeks ago. Did you know that Campbell Soup is changing their label for the first time in decades? Have you heard about this yet?
Patrick: Not yet, no. Go ahead.
Jim: Campbell did what’s called neural research in that they had a focus group – a large focus group – and they hooked them up to breathing monitors. They measured their pupil dilation when they were looking at soup can labels.
And what they discovered through massive amounts of very scientific research is that their old soup can label that they’ve had for many, many years – it was designed almost 100 years ago. The soup can label that they currently have is not affecting people emotionally and unconsciously enough to get them to buy to the degree that they want them to buy.
So, this year – actually, you can Google it and find it online – they are changing their soup can label. They’re actually taking the spoon out of the bowl, they’re updating the bowl, they’re moving the red – which actually sits behind the world ‘Campbells’ – they’re moving the red from the top of the can to the bottom of the can, which has been there for 100 years, and they’re putting steam over the bowl.
And what they know is, by doing this, they’re going to begin affecting their consumers in a significantly deeper way. As a matter of fact, the Vice President, I believe, of marketing at Campbell’s said, “We’re making these changes because we want to affect our consumers at a deeper level.” So, what he’s saying is they want to affect buyers at an unconscious level and unconsciously prompt them to buy.
Really interesting because Google is looking into this now, and Frito-Lay, and Microsoft and other companies are looking into it to discover ways that they can more pervasively unconsciously – not analytically left brain mind – but unconsciously affect their customers and their prospects to buy more.
So, I thought that was an interesting story that I didn’t know if you had heard it or not and I wanted to share that with you.
Patrick: No. It just goes to show you see this stuff and most of the rest of us just are affected by it.
Jim: Yeah, absolutely – and not even knowing. About my story, you asked. I’m a clinical hypnotherapist and I haven’t done hypnosis in years, meaning the individual hypnosis sessions. And back in 1998, when I lived in New York City, I had a guy come into my office for smoking cessation.
And were a couple of streets from Wall Street and I constantly saw smokers. That was my biggest clientele was smokers. They’re traders, or brokers, or worked at Wall Street firms.
And a guy came in. He stopped smoking, and he called me a few days later and said, “Jim, I stopped smoking.” He was a high net worth account manager at Goldman Sachs. And he says, “I’m in sales. What did you do to me? How did you just talk to me and get me to stop smoking?”
And I said, “Well, there’s different things that we use as a hypnotist and, mainly, it’s taking you in a trance and then using what we call conversational hypnosis which are language patterns, meaning I talk to you in a particular way and I lay unconscious suggestions for behavioral change.”
And he said, “Well, Jim, is it possible that you could teach me some of this stuff so that I could use it with my clients so that I could influence them to be more responsive, to act quicker, to be more respectful and to get them to do things that would help me facilitate the sales process?” And I said, “Well, Rob, absolutely.”
And really, Rob, when he said that, a light bulb went off in my head and I started thinking what if I could take all the tools that a hypnotist uses, all the things that a hypnotist uses to get people to be compliant, all the things that a hypnotist uses to drop suggestions, all the things that a hypnotist uses to get people to change their behavior – what if I could take these things, map them over into just everyday words keeping the integrity of the hypnotic language pattern, all the things that a hypnotist would use, all the tools, but mapping them over into mainstream use?
And that’s what I did many years ago and I started getting amazing results. When I would teach people how to use the skills, they would start using them in just everyday business interactions and they were saying, “Jim, I’m getting my clients to say yes a whole lot quicker or even to say no a whole lot quicker. I’m getting compliance. I’m getting people to follow me. I’m getting people to call me back.”
So, that’s basically my story in a nutshell is that I was a hypnotist and I took all these patterns that are used in clinical hypnotherapy and just mapped them over into the everyday world and applied them to the business situation.
Patrick: Now, with doing this, you’ve been able to speak in front of groups all over the country. What were some of the things that you’ve been sharing along the way?
Jim: Two or three things in particular relative to the program. First is – and research demonstrates this just like the Campbell’s label that I was just talking about – is that people first make their decisions unconsciously before they ever make the decision analytically.
Now, analytical is left brain. Analytical is what everyone’s been taught to sell; features and benefits. And I’ve heard many people in IT say, “We have a very technical sale with a lot of steps and a lot of information and it’s an information based sale.” Well, that may be true and that’s all left brain, yet that almost be processed unconsciously first. So, that’s one of the things.
Secondly, research demonstrates that we don’t know why we make decisions. Literally, as human beings, we do not know why we make decisions which means we do not know why we buy. We think we do, yet we don’t.
It’s because the left brain has to analyze and the right side of the brain, which is the seed of the unconscious, is actually the side of the brain that buys.
Doing hypnosis, taking it back to a very human thing, when I did weight loss sessions many years ago, women would say, “I overeat and I eat a lot because I’m bored, or I’m lonely, or I’m depressed,” or whatever it is. Well, that’s not true. They eat because they eat, because all people get bored, or lonely, or depressed, or whatever and they don’t eat.
So, what happens is people do things and then they have to analyze and rationalize their behavior. So, what makes my program different is this. Almost everyone goes out in the world and sells features and benefits and if they don’t sell features and benefits, they’re selling reasons.
And they’re talking to the left side of the brain, which is the linear side of the brain, which is 5% of mental function which does not the side of the brain that buys. So, basically, they’re selling to the wrong side of the brain and then wondering why they can’t sell more.
Go back to the Campbell Soup label. They knew that soup label, they now know that the old one appealed to the wrong side of the brain. They want to appeal to the right side of the brain which we now know is the side of the brain that makes all buying decisions.
Patrick: Wow. Well, I’ve always been taught. I used to teach sales training and stuff like that. And you always teach people buy emotionally, and then they rationalize their decision which is what it sounds like you’re saying.
One of the things I know about your program is that you really walk people through the rest of the story because there are so many things that go into that emotional or subconscious decision. It’s everything from the way you shake your hand all the way up. I know it might sound like basic sales training, but that’s not.
What you do is you create – well, you create a story from what I can understand. And then you create a way of reaching out. So, I’m really curious as to what really are you doing to create the success you’re having, Jim?
Jim: Okay. What I’m doing is I’ve taken three disciplines; neurolinguistics which is NLP, social science which has been done for 30 years, University of Research which has looked into what drives people to buy, what drives human behavior, then unconscious language patterns.
[11:36 inaudible] were created back in the 50s by Milton Erickson. And the thing is even though a person may know hypnosis or have hypnotic training, they don’t know how to take the pattern and apply it into business application.
So, what I’ve done – and you talk about taking people through steps – have taken all three of these disciplines, these modalities, I’ve combined them in different ways.
For example, people who study just social science; they never talk about neurolinguistics. People who talk about NLP; I’ve never really seen anybody take and merge that into the social sciences. And then people, for example, who do hypnosis probably also never look over at the social sciences and behavioral research to understand what six things unconsciously derive from the behavior.
So, I’ve taken these three disciplines and I’ve crafted them and created patterns and paradigms people can use so they can better understand step-by-step how to move people to action. I’ve taken all three of these disciplines and literally created a formula, meaning when you’re talking to someone, how are they communicating back with you unconsciously? And it’s very simple things.
And I want to say something here. It’s very simple in that is a person auditory, visual, or predominantly kinesthetic? Everybody runs a predominant system; auditory, visual, or kinesthetic.
And I’ll have some people that will say, “Jim, I had training in that years ago. I learned some of that from Tony Robbins – good stuff.” Yet, I watch them and they can’t demonstrate it. They talk about it, yet they can’t demonstrate it.
So, I’ve taken all this apart, broken it down step-by-step and then, in my training, I pull people into it and then walk them through every bit of it showing them how to use it any situation in life with any that persuade or any that influence someone to do something. And that’s what I hear more than anything else is that I’ve made it very easy for people to understand and use.
Patrick: Well, what kind of results have you been seeing, Jim, from others that have taken a class? I can vouch for you. I’ve taken a class. Years ago, I was a certified presenter with Zig Ziglar’s organization. I worked with Zig for about a year. It was amazing; great [13:50 inaudible], greatest salesman in the world.
And I know that Zig naturally does a lot of what you’re talking about just from his presence, the way that he operates in life. He really touches people.
But, when I saw what you were doing, I saw how I could open more doors than I ever thought possible just by using some of the tools you teach. I have not mastered your technique, but I sure use it a lot more than I ever thought possible and it has opened doors for me in massive ways. But, what have you heard from others?
Jim: First things first. Any time we do anything on the Internet these days, the FTC has changed the ruling the last couple of years about making claims, and testimonials, and this and that. First off, all of the testimonials on my website are all unpaid.
What I can say is this. I do not know what somebody will do with what I share with them. Some people could take it and never use it. Some people take it right away and they just go like gangbusters with it. So, I don’t know what a person will do with the material, yet I do know what the material will do for them when they use it.
Now, that being said, I’ve had people call me and say – I had somebody last week. He owns a landscaping company. I tried people from all different industries; national, national IT experts, and SEO and SEM experts, salespeople from large corporations and IBMers. So, I’ve got the entire gamut of selling professionals.
I had a guy last week call me and say, “I had eight appointments yesterday.” This was after the full-day training. He goes, “I had eight appointments booked. Of those eight, I closed seven. That’s my all-time one day closing ratio.”
I had another guy – he’s actually one of the testimonials that I’m using. His name is Brian Johnston. Brian said, “Your techniques are making me at least an additional $30,000 per quarter because it’s helping me move people through the sales process a whole lot quicker and getting them on board or getting them off board a whole lot quicker so they stop wasting my time.”
Now, I hear this a lot. I can’t tell you. I have pages and pages and stacks of people that have said, “I closed a $50,000 sale that I was about to lose because I wasn’t sure what to say. I went back to the office, I went through the training manual, I found a technique to use, I used it and the person went from we’re not sure to okay,” or, “I closed a $4,000 deal,” or, “I made $10,000,” or, “I cut down my selling cycle by 50%.”
These are things that are on my website. I’m hearing these things all the time. So, we’re getting significant results out there with people who apply the information. That’s for sure.
Patrick: Well, I know that’s a real key. Implementation is everything.
Jim: Sure.
Patrick: I know that when you’re talking about all these different people from the IT, to the IBMer, to basically almost the direct salesperson out there, who really is your ideal client?
Jim: That’s an interesting question. In business, you always want to know your target market. You’ve got to know who you’re selling to. You’ve got to know who you’re trying to reach.
The interesting thing about me is I’ve got a predominance in that I’m looking at the psyche of people that are sitting in my classrooms. First off, an intangible, my target market is people that are good at what they do and they want to be really good at what they do.
People that are already closing business may say, “I bet there are ways that I can become even a better closer,” because I teach people to close like, what I call, a velvet hammer; meaning you’re going to close that sale and a person doesn’t even know that it’s being closed.
If you want real demographics, I attract the 30 to 55-year-old age category, people that have had some sales training. My students will say, “Jim, I’ve been to Miller Heiman, Bosworth, Chandlers, spin selling, consultative selling, Brian Tracy, Zig Ziglar, Tony Robbins and every other sales training program under the sun. Yours is different.”
Well, yes. Mine is different. All those programs are about why people buy. My program is about how people buy unconsciously. When you know how they buy, you can then influence why they buy.
I attract a very heavy dose of IT. In particular SEO, search engine optimization and search engine marketing, and I attract a large dose of people that want to learn how to write better sales letters, better web copy, and online conversion.
The thing is, Pat, they come from all industries; everything from a flooring company to Wall Street. I’ve seen it all.
Patrick: I believe. Until you had said something about copy; ad copy or anything like that, that was something that I was real curious about is how well it converts into, literally, ad copy to letters.
But, what’s real funny is where I use it most is I use it on Facebook and some of these others just out there creating a story.
Jim: Absolutely. You’ve got it right – creating a story and that the unconscious mind thinks in stories. I teach people how to create, move people to positive stories, negative stories, associative stories, disassociative stories online.
One of my students owns a goal setting software. He said, “I do Google pay-per-click and I just used some of the persuasion words in your program,” which were the actual persuasion words that I told people to put into their web copy and their sales letters. And he goes, “My click-through rate went from 1.3% to 2.9% overnight.” Basically, what he told me was he’s doubled his click-through rate and I hear that all the time – all the time.
I hear that a lot and I’ve got people in my class that do SEO/SEM. They take all the information out and the first thing they think is and they ask me to help them, “How can I apply this to online conversion?”
The biggest thing is that by Google Analytics, in Google Algorithms, websites when it comes to webpage ranking, people create web pages to be read by the bots; by the robots, by machines. And the websites go to the top of Google, but they don’t convert because people make them for machine consumption so they’ll go to the top of Google, yet it’s the human that’s not being persuaded because the website is not written in the right format to persuade the human to ahead and buy on the website.
So, even in that industry, there’s a multitrillion dollar disconnect between what a machine can read and the way the unconscious mind reads and many students will take the information right away and start applying it to online marketing.
Patrick: Right. Well, one of the things that I’ve seen is that there are some tools. You can use tools to get a certain page ranking, and then you can actually go back in and start to add new content that is completely in the genre and the way that you’re talking. So, it’s a little bit of a progression. It’s get seen, then get heard.
Jim: Sure.
Patrick: Rather than a lot of people that started in Internet marketing, they want instant Internet copy. They want it right now, done. It starts cranking out $100 bills per hour. It just doesn’t happen. You grow a tree; it takes some time.
Jim: Absolutely. I agree.
Patrick: Well, Jim, one of the things I want to make sure is that people know how to connect with you. So, what would you like people to do?
Jim: Go to my website, MindAuthority.com. I’ve got an e-book on there The 10 Biggest Persuasion Mistakes that Most Selling Professionals Make which literally covers ten foundational things that I see every day.
Now, I know there’s a listing here on the call. I said that I track really smart people. The first thing that a lot of people do is think, “I’m doing okay. I’m doing good with sales. I don’t need anything else.” Well, that is actually backwards thinking.
The number one thing that keeps people in any industry at any level from creating more sales is information, education, and application. Actually, that’s three things – information, education, and application.
Go to the website. Download the e-book, The 10 Biggest Persuasion Mistakes that Most People Make. There’s also Closing Lines there. Actually, I’m going to give away NeuroPersuasion, which is brain persuasion, Closing Lines – lines that people can use right away out in their sales situations to start closing more business.
And then they can look at the blog. There’s videos on there. I’m going to put about a dozen more up in the next three to four weeks. Watch the videos where I take apart part of the e-book and I show people, actually visually talk about and auditorily show people how to become significantly more influential and more persuasive in their everyday activities and in their selling situations.
Patrick: That’s really good. Now, I know when you go to MindAuthority.com, you’re going to see his upcoming events and I know this is done in 2010, but I expect this recording will be on the Internet for some time.
Jim: Certainly.
Patrick: So, go to MindAuthority. Check Jim’s upcoming events. You do half-day, full-day seminars?
Jim: Full-day. We’ve got seminars here in Dallas. I enjoy not traveling as much as I used to. So, right now, I’m doing them only in Dallas. Yet, the demand is – I’m getting calls from all over the country.
So, what I’m going to do probably in the next three or four months is every quarter, I’m going to do maybe one in Atlanta, one in New York, one in Chicago, and one in San Francisco or something. For now, they’re only in Dallas.
Patrick: That’s great. Well, I know that while you’re here, anybody in the DFW area should connect right away. If you’re within 1,000 miles of Jim, you should go to his class because it will probably put more than you can imagine back in your pocket in sales and growth in your business just because if you understand the way that people buy, then you’ll affect them in every area. You will persuade them to do the right thing by them in every area.
And that’s what we really want. I really want to bring people into training that will affect the rest of their lives, that will place them as a leader and authority in their field and in their profession so that they can [24:32 inaudible] in a way that is massive. So, Jim, I really want to say thank you. I appreciate you being on the call today.
Jim: Thank you, Pat. I really appreciate you inviting me on the call today. I know that people, when they go to the website, they’re going to get great information and they’ll really start thinking – and I hear this all the time – they’ll really start thinking about selling in a whole new way and will start getting much better results in their selling activities. So, again, I appreciate you letting me reach out and help your listeners.
Patrick: Thank you so much, Jim. Again, go to MindAuthority.com, download Jim’s book. Do the right thing for yourself and for your family to begin to change this generation. I know that if you do, you’ll be blessed, you’ll be changed and I guarantee you’re going to see massive results in your life. Again, go to MindAuthority.com.
This is Pat Dougher, New Millennium Leadership. I’m so thankful for you being here. We’ll talk to you all next time.
Jim: Thank you.