Social Media Strategy, Keeping Your Brand Alive

Your business can grow in leaps and bounds through the help of the social media strategies that your company will implement. Through the views posted by your network, you can informally brainstorm for new ideas, new products and new brands. Your consumers will be able to come up with new ideas wherein you could use for your brand.

Social media strategy does not totally veer away from what has been the usual practice when it comes to traditional media strategy. Traditionally, corporations, businesses and organizations need to hire an entire department to handle marketing concerns. This department will need a considerably substantial financial support and of course, a much longer time frame to come up with their marketing strategies. Of course you will still spend money when it comes to paying the people who will do all your social media campaign but it will not be as much as what you would spend for its counterpart in the traditional media.

With the tightening, cut-throat competition between businesses, companies and organizations are finding better and creative ways to tap its potential market making it wider and more accessible. Selling is the process by which one person persuades or convinces another person or group of people, to think or act in accordance to his wishes.  But beyond selling, there is a greater need to keep the market hooked on your advocacies, products and services.

Even upon conceptualizing the product, you can make use of social media to conduct a feasibility study or any survey that will help you custom-fit your product to suit the choosy and critical taste of the public. Just create a survey and send it via email or post it at all social networking sites for people to answer and give back to you.  It is imperative to note that the social media’s greatest advantage is that it is public. Meaning, everybody embraces it as if their own. You will also readily obtain the result of the survey from a wider coverage, at faster speed, and possibly at lowest cost.

Keeping track of your brand’s performance on the market can also be done through the social media strategies that your company has planned to do. Another social media benefit is that it is interactive.  Once you start a conversation, others may join and talk back.  You can really get the pulse of your customers first hand because you can get to interact with them. And because social media sites value the importance of privacy, users feel free to talk especially in the network that they trust, giving honest feedback, opinions and suggestions.

Your business can grow in leaps and bounds through the help of the social media strategies that your company will implement.  Through the views posted by your network, you can informally brainstorm for new ideas, new products and new brands. Your consumers will be able to come up with new ideas wherein you could use for your brand. In doing such, they will embrace the brand as their own because they will feel that their voices and opinions matter to the brand owner.  This will provide you the arms to battle another market with either a better brand or a totally new product.

Involvement breeds loyalty.  If you keep your consumers involved in your business employing the social media strategy, you will keep them, not only loyal to your brand, but also to your name – all of these you can do through the help of a social media strategy.

Vizeum, part of Aegis Media launched in Australia through a major partnership venture with FRANk and we have happily rebranded as FRANkVizeum in our Melbourne office. In Sydney the brand remains as Vizeum.

Similar to FRANk, Vizeum was set up as a challenger brand, to help clients interrogate the way their brands are perceived in the marketplace. Its thrust, first and foremost, is to understand what stimulates people and drives motivation to consider and engage with the brands they buy.

CHARACTERISTICS OF THE SEVEN GIFTS

CHARACTERISTICS OF THE SEVEN GIFTS

MERCY

¨ Always looks for the good in people

¨ Is attracted to people who are hurting or in distress, takes action to remove hurts

¨ Is more concerned with emotional distress than physical need

¨ Loves to do thoughtful things for others

¨ Tends to be indecisive

TEACHING

¨ Presents the truth in a logical, systematic way

¨ Loves to study and do research

¨ Tends to neglect the practical application of the truth

¨ Is easily sidetracked by new interests

¨ Tends to be emotionally self controlled

¨ Often has only a select circle of friends

SERVICE

¨ Easily recognizes practical needs and is quick to meet them

¨ Has a hard time saying no to requests for help

¨ Needs to feel appreciated

¨ Tends to do more than asked to do

¨ Does no want to lead others or projects, does not easily delegate tasks

¨ Tends to be a perfectionist

¨ Is critical of others who do not help out with obvious needs

GIVING

¨ Gives freely of money, possessions, energy, time and love

¨ Wants to feel a part of everything he or she contributes

¨ May use financial giving to get out of responsibilities

¨ Will pressure others to give

¨ Has a natural and effective business ability

¨ Loves to give without others knowing about it

PROFESSING

¨ Sees things as either black or white, has few gray areas

¨ Easily perceives the character of individuals and groups

¨ Is frank, outspoken and may be evaluative or blunt

¨ Has strong opinions and convictions

¨ May be intolerant of others views

¨ May struggle with self-image problems

EXHORTATION

¨ Loves to encourage others

¨ Focuses on working with people

¨ Finds truth in experience

¨ Makes decisions easily

¨ Expects a lot of self and others

¨ Is outspoken and opinionated

¨ Tends to interrupt others in eagerness to give opinions or advice

ADMINISTRATION

¨ Highly motivated to organize

¨ Will assume management responsibilities if no specific leadership exists

¨ Easily organizes resources and people to accomplish tasks or goals

¨ Is willing to let others get the credit in order to get a job done

¨ Knows when to keep old methods going and when to introduce new ones

¨ Develops an outer callousness due to being a target for criticism