The Business Spotlight advisor Team’s Predictions for Media and Marketing in 2013

Media is changing so fast. Here are some predictions to help formulate your marketing plan for 2013 from the advisory team on The Business Spotlight TV show in the DFW area hosted by Patrick Dougher. Guest include Marc Harty of 30MinutePR.com and MainTopic Media, Kathy Brandon or ReadyforHappiness.com and Luis Estrada of ESCreativegang.com.

My top Predictions for 2013.

Patrick Dougher

1.   TV is going to become much more interactive.  ie, “Optional endings for shows, choose the ending you want,

2.   Social Media integration… Facebook shows and the ability to ask questions of the guest on the show.  Is being done on some shows already, will grow in a big way.

3.    Youtube channels that will be an extension of the Network Channels already out there.

4.    People will continue to pull away from Advertisement intensive stations.  There are some channels on TV now that have 12-15 commercials at each commercial break.  People are looking for Real and Authentic people that can give them good information in an Edutaining Way.

Bonus… SEO of your video will become a must for you to get the results you want from your video investment.

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