Bob Bare on The Business Spotlight Building Your Authority With A Done for You Book Solution – YouTube

Bob Bare on The Business Spotlight Building Your Authority With A Done for You Book Solution – YouTube.

Patrick:  Welcome to the Business Spotlight. I’m your host, Patrick Dougher.  My guest today is Bob Bare. Bob is a serial entrepreneur who has had more success than most people deserve in their life. I say that because he’s the chairman of six different companies, one international.

He’s a published author and he has a tool to help people who want to get their message out, especially in book form – to get you not only out there, but to create hundreds of thousands of dollars in income from the systems that he’s got in place. Bob, thanks so much for being on the show.

Bob:  Thanks for having me, Patrick.

Patrick:  I want to get into your story because you’ve been very successful in business. Then you became an author and now you’ve created a system to help others create massive success. How did you create this?

Bob:  I’ve always been an entrepreneur since I was a teenager. I guess I learned through failure. You learn through the school of hard knocks, and I’ve gone through all of the mistakes that you read about by people like Michael Gerber in “The E-Myth.” I’ve created businesses where the whole business was created around me and if I tried to go to lunch, I would get calls during lunch because it couldn’t operate with me gone.

Now I see people who are doing that with their business and it makes me feel for them. People start their businesses because they want freedom, at least in my case. I’m the creative type of person. I’m the guy who sees the shiny objects. I had a friend give me a card one time that said, “Stay focused. Let the shiny objects float on by.”

I see opportunities all the time. We have a potluck after church and one day I was sitting around a table with several guys. We were talking about business and I came up with a new business idea. My wife happened to be walking by and one of the guys said, “Hey, Jan. Bob just came up with a new idea for a business.” She just kind of rolled her eyes and kept walking and said, “Not another one.”

I had to learn the hard way what it takes, after you have that creative idea and after you create a business that really works, to get out of it. How to build a team that can make the business run smoothly like a watch so that you can look for your next idea and you can move on and do something else. What’s exciting to me are opportunities, seeing opportunities, creating something that answers a need in the marketplace. But once I’ve done it, once I’ve created it, I hate the administrative part.

I discovered, like a Realtor might say, that each of us has what I call our highest and best use. It’s important for people to find out what they’re passionate about and what they’re good at. If you’re listening to this – whether you’re in a job or whether you’re in your own business – and if you drag in to work every day not wanting to be there and reluctantly, you’re probably not in your highest and best use.

I tell people that your highest and best use is when you’re doing the thing that you would almost do for free. You would get up in the morning and want to go there whether you’re getting paid for it or not. I love to see people when they find that sweet spot that they’re excited about because then they’re so much more productive. Then they can help other people.

I’m 58 now and as I get, I’ll call it more mature, it’s more and more important to me to be doing something with my life that’s making an impact someplace. I want to leave a legacy behind. I feel like a lot of people do also. I’m long past the days where I just want to create a business and make a lot of money. No, I want to do something that has a positive effect, a positive impact on the world.

You can only do that when you’re doing something that you’re having fun with, that you’re enjoying. What I’ve discovered is what I really enjoy now is I love finding the sweet spot for other people. I love helping other people find what they’re best and highest use is, what they’re good at, what they’re an expert about, what their passion is, and then helping them create an impact in the world.

Patrick:  The businesses that you’re doing right now. Briefly tell me what they basically do.

Bob:  I have some audiology clinics in Texas. We send teams out to long term care facilities and we help people hear better. That’s basically now a business that is absentee ownership. I drop by and say hi and visit the people every couple of months.

Patrick:  You don’t mind cashing the checks though.

Bob:  No, I don’t mind that.

Patrick:  I know it’s a very successful business and you’re kind of downplaying. You’ve built a really cool thing.

Bob:  I have really built and gathered a great team. The people are great and that’s why it runs so well by itself. It’s a team of people who care about what they’re doing. They care about helping other people. They care about serving people. I can just let it go because they care so much about being effective and being good.

I eventually found someone who was great at administration and who was great at running the company for me. You’ve interviewed him. You know Odell. That’s what freed me up to go on to my next shiny object.

Patrick:  That’s good.

This the Business Spotlight. I’m Pat Dougher with Bob Bare.


Patrick:  Welcome back to the business spotlight. I’m your host, Patrick Dougher. My guest today is Bob Bare. He’s a published author and has a system for creating massive success for the people he works with. Bob, thanks for being on the show.

Bob:  I’m enjoying it.

Patrick:  I want to get into, really, what you’re doing to create the success you’re having. I know that it probably starts with setting this up and then the companies that you’ve built beyond your book, “More Power.” I encourage you guys to get a copy. They can get it at your website

Bob:  You can get it there or Amazon.

Patrick:  Amazon is a good place. Roughly a billion people use it – big shop. Tell me more. I want to know your story.

Bob:  Funny thing, I get a lot of my ideas in the shower. I don’t know why. I guess maybe I turn off my mind for a few minutes. But one day I was thinking about all the things I’ve learned in the past 40 years of being in business and creating business. I thought about all of the struggles that I went through unnecessarily.

So many people – sometimes they’re sales people and sometimes they’re technicians, but they get this idea, “Hey. I’m going to start a business. This is a great idea.” I’m sorry, but sometimes they have no idea what they’re getting into. You can be a number one sales person or you can be a great technician, but running a business is a whole new learning curve. It’s totally different.

So they start a business and they discover that this is not what they expected. There are so many things they didn’t know. So I decided at this point in time, when I had my brilliant idea in the shower, “Hey, I should put together a list of steps that it takes to create a successful business.”

That’s when I came up with the idea of writing “More Power.” It’s kind of a mentorship in a book taking you step by step with the basics. This is what you need to do not only to create a business but to make it successful and to carry it through to where it becomes a legacy for you and your children or whatever you want to do with it.

Patrick:  And repeatable. That’s the other part about it. You’ve repeated this process and now you’re mentoring others around the country and around the world to create that.

What does your book really mean for you as a speaker and a mentor and a leader and a business owner?

Bob:   What I discovered in the process of writing it and getting it published is that a book is not an end in itself. So many people think that, “Oh, I’m going to write this book and it’ll go up in the bookstores and people will buy it and I can just sit back and watch things happen.” Writing a book and then getting the book published is really the easy part.

The good thing is once you’ve become an author, once you’ve taken your specialized knowledge and put it into a book for other people, then it becomes a tool that you can use not only to assist other people in what the message of your book is, but it becomes a tool to let people see that you are an expert. It’s a demonstration of who you are and what you know. It opens so many doors.

Since I’ve published the book I’ve discovered that people like to hear people speak who are authors. I’m a Rotarian. I love rotary but I’ve ended up not only going to my own rotary club, I go up speaking to other ones. I usually speak on how to become a published author and I give people, in as much time as I have, some ideas and tips on how to get a book out of you.

I really enjoy helping people with that. I would say that maybe two out of three people feel like, or have the thought, or have someone tell them, “You ought to write a book,” but people don’t know where to start. I like to help people gather their thoughts. I like to help them discover if it would even be worthwhile for them to write that book, if what they’re thinking about writing is the right one for them, and then when they find what they really would love writing, giving them some steps and some suggestions and coaching them into getting themselves to the place where it turns into something that they can use to spread their message.

There are all kinds of different books: nonfiction, children’s books, fiction. Whatever the type, I like to help people who have a book that will make some form of a positive impact on the world. Typically that ends up being something in the self-help field or entrepreneurship, helping other entrepreneurs, or something that will help people.

We have an author that we’ve published a couple of books for who is the mother of one of the youngest firefighters who died in 9/11. She had written two children’s books – one called, “My Son Christopher” and another called, “The Day the Towers Fell” – and she basically took what was in her heart.

She had the desire to teach people how to tell their children about 9/11 and how to give them a positive message that this was, yes, an act of hate, but how you can turn it around and how you need to learn to love and share. It’s so rewarding to help people with a message like that get their message out to the world.

Patrick:  One of the things that I really want to get into as we go into this next segment is that it’s nice to have a book, but it’s selling the book. It’s getting it into the hands of people who want to buy it. There has always been that elusive, don’t-know-how-to-get-there kind of thing. When we come back, we are going to talk to Bob about how to really get this authority into the marketplace, into a place that can change not only your life, but the lives of those that you serve.

This is Pat Dougher. This is Business Spotlight. We’ll be right back.


Patrick:  Welcome back to Business Spotlight. I’m Pat Dougher. My guest today is Bob Bare from Bob is a published author and has what I call “the secret sauce” for having you become the authority that you want to be in your marketplace. Bob, thanks.

Bob:  I’m enjoying being here today, Patrick.

Patrick:  I want to get into who you serve. It’s somebody that has a vision, has a message, has something to say, and wants to create a legacy. But there’s more to the book publishing in there than just get it written and get some publisher to buy it.

Bob:  There’s a lot more. To me, the power of becoming an author and the power of writing a book is in expressing your expertise, expressing your authority, expressing that you have a message. Just the fact that you’ve put your story together in a coherent package and you’ve gone through the difficult steps, oftentimes the learning curve of how to start with an idea in your mind and put it together in book form and then get it actually published – that’s a big accomplishment.

People respect that accomplishment. The fact of having authored a book is a statement. It says that you are a person of substance, that you have determination, that you have the willingness to put this message out there. And even when people don’t read your book, just the fact that you have a book or just the fact that you can give someone a book carries a powerful message and it gives so much credibility.

There are a lot of fields and a lot of people who talk about the expert industry and the expert field. That’s important, but I like the word “authority.” I feel like experts are people who have enough knowledge that they help educate other people in that field. Experts educate. What better way to educate than writing a book about it, especially a book where you’ve completed the whole book?

I know there are opportunities to get a chapter in a book and I’m in a couple of those, too, and that’s okay. But it really is powerful to have your own book with your own message. Once you have that book, that’s just the gate that opens all kinds of opportunities. Then you can go from there and use your book as an introduction to the marketplace.

Typically people who become an author have a book published, if they want to and if they have someone strategize with them, they can then use that book to open up the door to a speaking career if that’s what they want, open up a door to coaching or counseling if that’s what they want. Or maybe they have a brick and mortar business and they want more people to come to it.

Imagine someone in the medical profession, for example someone who does hormone replacement therapy. If they write a book specific about their field and someone calls their office to inquire about their knowledge or their expertise or if someone comes in to ask, rather than sending them a brochure or an advertisement, if that person had their own book that they wrote about hormone therapy, they could give them their book. They’re the author of that. In people’s eyes, whether they read it or not (hopefully they will read it), they think, “This person knows what he’s talking about. He’s written a book about it.”

Patrick:  That’s the thing that’s so important. Just the ether of someone holding your book going, “Wow, Bob must have a clue.”

Bob:  “I should listen to what he says this.”

Patrick:  As crazy as that sounds, people think like that all the time. How powerful it is when you have the book and it’s in your arsenal. You’ve got that mantle of authority that when you walk into a room, you’re not having to prove that you’re an authority. You are an authority.

Bob:  And it opens new doors. I have a second book I’m working on now that I’ve been asked to co-author with an author who sold 22 million of one of his books. He liked what I had to say. He read my book and liked it and endorsed it and he said, “You know, I’d like to co-write something with you.”  I would have never gotten that opportunity if I hadn’t written one already.

Patrick:  What is that going to mean for you when that book comes out?  What doors do you think that will open for you?

Bob:  Obviously it makes me feel good, and we all want to feel good about ourselves. But it also just adds another level of credibility. People will be able to say, “Wow, he co-authored a book with this person who is so well-known. He must know what he’s talking about.”

Patrick:  Well even beyond that, his circle of influence becomes your circle of influence. And if he has co-authored a book with 22 million copies sold, your authority in the marketplace just shot up.

Bob:  There’s a story I heard once and I don’t know if it’s about Rockefeller or one of the rich people of the past. A young man came up to him and said, “Would you lend me money?” He was a wise person. He said, “Well, no I won’t do that, but I’ll tell you what I will do.”

They were at the New York Stock Exchange and he said, “Take my arm and walk with me across the floor of the New York Stock Exchange and we’ll talk to each other and turn around and come back. By the time we get back to the other side, people will have seen you talking with me and you can borrow or get all the investors you need.”

Patrick:  That’s influence and that’s what we’re really talking about, folks. Bob has a system to create massive influence and I’m convinced that if you raise someone’s influence, their affluence has to rise as well.

We’ll be right back. This is Pat Dougher. Thanks again.


Patrick:  Welcome back. This is the Business Spotlight. I’m Pat Dougher. Bob Bare is my guest today and if you’ve been watching, you have gained so many pearls of great price in my opinion. I like to call them nine pound pearls because he paid a high price to get them and they have got to be worth it.

I’ll tell you that if you listen to him, if you engage with him, if you go to, you’re going to find that he has a key to helping you become as successful as you want to be. Bob, thanks for being on the show.

Bob:  Thank you.

Patrick:  If someone wants to connect to you, What is it that they get when they do?

Bob:  First of all, they start learning. Like I told you, experts educate and so I try to educate. If they want more information on entrepreneurship from my book, I have a series of videos. They can opt-in to my list, give me their first name and email address, and get access to 20 videos that teach them about entrepreneurship.

If they are an author who is working on a book or has a book published and they’re looking for ideas or strategies on how to take what they’ve done and turn it into a business or turn it into extra income – like I said, I’m the shiny object guy. I like coming up with ideas. I like creating strategy. I like creating business models.

One of the most difficult things for authors after they get their book written or when it’s practically finished, one of the very difficult things is finding a publisher. There are a lot of information. There is a lot on the Internet to read about out there and I encourage people to do that.  But basically, it comes down to a couple of choices. Am I going to self-publish my book or am I going to look for a traditional publisher or are there other options? The answer is not the same for all people.

I like to talk to people on the phone. If people set up and appointment with me, I can probably spend at least half an hour finding out what their ideas are and maybe giving them some suggestions and then seeing if there was anything that we could do together that might help.

In the self-published realm, there are a lot of great books that are self-published and I’m so glad that people are able to do that because there’s so much information available that we would never be able to get if everyone had to find a traditional publisher that would agree to publish their book for them.

Self-published books are great but there are some things to learn about that. There are some tricks of the trade. For example, if you want to self-publish a book without putting up stop signs and roadblocks for getting a publisher later on, there are some things that you should know and some things that you can do for your first self-published books that will prevent getting you on that bad guy list. If you want to find a traditional publisher, there are things you need to know about that – or if you want to go someplace in the middle.

One of the things I enjoy doing is helping people through the process. If they want to get their book published through a traditional publisher but still have the option of being able to purchase books themselves for their own use at a price that’s close to printing, there’s even an option for that. You don’t have to have it one way or the other. There are some answers that solve both problems at the same time that are really great.

So many things are individual for each person. It depends sometimes on the type of book they’re writing – whether it’s fiction, children’s, self-help, entrepreneurial. There are different choices along the way.

One of my favorite words is “innovation.” I don’t like to always create something that’s the same for every person. When I hear someone who says, “This is the answer for everybody,” it makes me kind of scratch my head and hesitate a little bit. I like to come up with new ideas, fresh ideas, or take a combination of things – like creating a recipe – and then finding success.

Patrick:  I know that you guys have systems that will take somebody from the beginning of, “I’ve got an idea,” all the way through to being published on a national scale. You have systems and marketing and part of your business services actually taking somebody through that.

I also know that you have mastermind groups and things of that nature that are coming. I also know that there are even monthly groups in the DFW area and probably throughout the nation in the not too distant future.  Do you want to say anything about those?

Bob:  Sure. Some people have more time than money and other people have plenty of money but no time, and those are two different problems. We can help people coach people along if they’re taking their time and they’re looking for a way that they can afford.

There are other people – professionals, experts, people in the healthcare industry – who have a great idea for a book but they just don’t have much time. I like to help those people strategize, come up with what the book is about, get as much information from them as possible and then take that information, transcribe it, and get them assistance in putting it into a book form. For people who need a done-for-you model, we can help them out with that too and that’s fun.

Patrick:  That’s great. And then these expert groups, what are they?

Bob:  In the Dallas, Texas, area on the second Monday of each month we have a get together at our office called Dallas Experts Network.

Patrick: So we’re going to come to the DEN?

Bob:  You’re going to come to the DEN and have fun learning and listening and networking with people and creating an environment of networking and fun.

Patrick:  Very good. Folks, this has been the Business Spotlight and my guest today, Bob Bare, has a system to take you from an idea to creating a profitable legacy that can change your life forever – and those around you. This show is about giving you the opportunity to tell your story.

I’m Pat Dougher. We’ll talk to you all next time. Thanks.




Elizabeth Naylor on The Business Spotlight Hosted by Patrick Dougher – YouTube

Elizabeth Naylor on The Business Spotlight Hosted by Patrick Dougher – YouTube.

Patrick:  Welcome to the Business Spotlight. I’m your host, Patrick Dougher. My guest today, you’re going to like her because she is someone that has a real flair for teaching and serving her audience with the aspects of health and nutrition that takes on the whole person. Elizabeth Naylor with has a real system and, in my opinion, as educated as she is, she has so much information for you today. You’re going to love her. Thanks so much, Elizabeth.


Elizabeth:  Thank you.


Patrick:  I would like to start with your story. I know the “why” of what you do is huge. What’s your story? Why do you do what you do?


Elizabeth:  Well, Patrick, when I was in my early 30s, I had three small children and found myself really exhausted, which is not uncommon for a young mom, but exhausted, suffering from migraines, weight gain that actually happened after my pregnancy – so it wasn’t like that was because of the pregnancies – and just really a foggy head, inability to focus on anything, and it really wasn’t who I had always been.


I looked for answers with my team of medical doctors. I was always surrounded by a great team of doctors and really got the same answers over and over again, which typically involved antidepressants or just excuses of, “Well, you’re just getting older.” I think I was 32 when I thought this is really going to be bad if this is what the rest of my life is going to look like.


I was not always a person who believed in nutrition and that it even mattered. I like to tell people I’m a convert to natural health because I didn’t always have that philosophy. As I started to explore if could that possibly have an impact on my health, I realized that, wow, I was suffering from some things called adrenal fatigue and toxicity and some other problems that as I got into it and began to resolve those with my diet and my lifestyle, things started to turn around for me.  


Patrick:  It looks like you went really deep into it. Not only do you have a chemistry degree, your bachelor’s; the next thing you have is your Masters in Business Administration and then you went on to get more education and more education. You’re almost completed with your doctorate program in nutrition.


Elizabeth:  In holistic nutrition.


Patrick:  You really dove into this area. When you think about where you’re at now, how did it form into a coaching program and a mentoring program like you’ve got and a speaking program that you do?


Elizabeth:  All of the things with me personally started to happen around 2004. Within about 18 months, I decided to go for a certification and applied clinical nutrition through a local chiropractic college here. That really gave me a tremendous amount of practical experience with whole food nutrition. As you say, very shortly after that I started the doctoral program. I have been through a season with raising three children, so it’s been a slow doctoral program but I’m getting to the end of that with my coursework.


Around 2009 I realized the thing that was really missing from my practice was an interaction with supporting my clients and finding their best thinking. What we like to say in our coaching class is that a strategy is great as long as people will do it. 


Patrick:  Implementation is everything – doers not hearers.


Elizabeth:  That’s right. What I find in the world of nutrition, and really the world of medicine in general, is that we’re told quite often if you’ll just do these ten things you’ll get better, or iif you’ll just follow this exercise program or this diet program or take this pill.” What really people need is really to understand how to find their own best thinking, not just when they’re working with a coach but moment by moment in their everyday lives. 


Patrick:  Awesome. Once you begin to work on their thinking, what are some of the next steps that people need to focus on?


Elizabeth:  What I do is really weave in education around natural health and nutrition. I weave that in with this idea of finding your best thinking in this coaching program, because what I find is people need both.


As a society, we’ve really lost the ability to even think clearly. We don’t really see ourselves as thinking people. We’re very reflexive, and we view quick decisions as the best decisions. So there’s the thinking, but then there’s also the nutrition. The truth is, we’ve lost a great deal of traditional food education because we no longer pay attention to that. We’re two or three generations away from it, really.


Patrick:  I know that there had been some real losses in even the nutrition that we try to ea. We don’t have the right foundation anymore like we used to.


Elizabeth:  Yes.


Patrick:  Wow. As we’re coming up to this next segment, we’re going to look into the processes that Elizabeth teaches. Because I know that with proper information, you can create proper implementation of what you really want to create, so you can create what you want in your life. I know as we move to this next segment, you’ll want to be here for that. This is Pat Dougher, Business Spotlight. We’ll be right back.




Patrick:  Welcome to the Business Spotlight. This is Patrick Dougher. My guest today is Elizabeth Naylor. Elizabeth is a health and nutrition expert with alphabet soup after her name. She has so much education that literally, in my opinion, gives so much value to all of her clients. We talked about how you become a master in this area, in my opinion. You now are serving so many people. What are you doing to create the success you’re having?


Elizabeth:  When I first started, Patrick, in 2006, I started with a philosophy and an understanding that really almost all disease stands from toxicity, malnutrition, and stress. The three of those things really incorporate all that needs to be done when we think about healthcare. When we think about authentic healthcare where we’re working for people to stay healthy to be healthy and not necessarily considering curing disease, thinking about avoiding disease, then we’re talking about toxicity, malnutrition, and stress.


I’ll give you a few examples. Just recently actually, I had a client and she brought me her blood work. She was having a multitude of problems but she brought me her blood work because was diagnosed with hypothyroid. We took a look at it and this is an example about malnutrition you think. In the United States, we are quite overfed. We have more calories and more caloric intake as a population – almost one and a half times of what we need. But we are very much undernourished.


I looked at her blood work and I said, “Really your problem is that you’re not converting this hormone and it requires selenium. It just means you’re not getting that in your diet.” We talked about Brazil nuts. Did you know that if you eat one Brazil nut a day, it’s like a selenium supplement? And in a lot of cases, it just completely fixed people’s thyroid problems.


There are other places you can get it if you don’t in food, if you don’t particularly like Brazil nuts, but really that’s a Vitamin E, garlic nutrient that’s found in those foods. You can also take whole food supplements. Taking selenium by itself is not my favorite choice. I really prefer to work with food.    


Patrick:  I’ve heard that selenium is also good for things like memory and some of the other things that have to do with your brain. But I didn’t know that about thyroid. Since I take some thyroid stuff that’s probably good enough.


Elizabeth:  Yeah, it’s great. It’s just an example of how when we’re missing minerals. Minerals are activators of hormones in our body.


Patrick:  I didn’t know that.


Elizabeth:  In fact, some scientists feel like they’re so close to hormones, it’s hard to tell the difference. But they are activators of hormones in our body. The hormones that we have don’t work correctly if we’re malnourished.


Patrick:  Very good.


Elizabeth:  Another client just two weeks ago came in with terrible arthritic symptoms and we were talking. She’s a young woman. She had been to several specialists and did not really want to take those medications. Some of them she tried and they hadn’t helped. But it was really a lifestyle issue of she’s young, she wants to have children, and they’re not really safe to take.


So we talked through several things and decided a great place to start is the 21-Day Purification Program. She started that program. She called me on day five and said, “I woke up this morning with no pain in my hands.”


I don’t always get those kinds of results, but I was just thrilled to hear that and I said, “That’s fabulous. Let’s see how you do.” Day 21, still no pain.


In her case, a lot of it could be toxicity, things we don’t even necessarily know. But when you feed your body the right things for your liver to function better, all of a sudden you take care of a lot of problems.


Patrick:  Well, I’ve heard that so much of health can be taken back to things that have to do with clean blood, oxygen-rich system. I’ve heard the statement that sickness thrives in an oxygen-poor environment. So, raise your oxygen and you’ll actually raise a level of your health. Is that fairly accurate?


Elizabeth:  It’s certainly accurate that if you’re anemic, you’ll have a very difficult time being healthy – or even borderline anemic. A lot of people do suffer with that.


Patrick:  That’s awesome. When you begin the process with people, is there a starting point for people that you would recommend?


Elizabeth:  A starting point for most people is just to have a conversation with me. A call of 10-15 minutes conversation about where are you, what are you, what are your issues. And then from that point usually we can determine what program would be the best place for them to start.


For people who want to know more about me, go to my website, and sign up for the newsletter. That’s really the key to getting into understanding more about my practice, understanding more about what we’re doing and how we might be able to support your health goals.


Patrick:  You’re a prolific writer. There are a lot of articles already out there on where they can just click on and begin to search for information that might help them in the beginning. Would you agree?


Elizabeth:  Yes.


Patrick:  I recommend that you guys do that. Get with, check out the newsletter and sign up for it. It’s free, so just do it. The fact is that we’re in a time period where health and nutrition are rare commodities and Elizabeth has some real solutions for you. Go to and sign up.


Stick around because we’ve got more to come with helping you get healthier with Ebenezer Wellness on the Business Spotlight. We’ll be right back.




Welcome back to the Business Spotlight. Patrick Dougher here. My guest today, Elizabeth Naylor of


Elizabeth, I want to get into who you’re trying to reach. Who are you trying to reach?


Elizabeth:  My ideal client is someone who is really interested in thinking about their health differently. They’re very interested in feeling empowered and confident about their health and moving really from a place of fear to a place of empowerment. People who want to live their lives fully, not really looking for the next disease diagnosis, but really looking for health and not even for that to even be an issue in their lives.


The bulk of my clients are between 35 and 55 when they start with me, although I work with people of all ages who are ready to have a change in their life.


Patrick:  They’re ready to implement.


Elizabeth:  Right.


Patrick:  How much does stress count or affect a person’s health?


Elizabeth:  As I mentioned in our last segment, toxicity, malnutrition, and stress really are the drivers for disease. Studies have shown the hereditary functions really account for less than 5% of our disease state, but it’s really more about those environmental factors.


Stress is huge. I have a client who’s been with me really since the beginning and she deals with a significant autoimmune disease and it exasperates the problem for all of us, but particularly autoimmune disease. One of the things that’s a stressor on your body is being malnourished and toxic themselves. I use a tool called the Hair Mineral Analysis. We can see your adrenal strength, we can see your blood sugar balance, and we can see your thyroid function at a really high level – at a level long before they would become a disease state.


As I’ve worked with clients like her, I work with them and we support their adrenals, we support the areas where they’re weak. In her case she was dealing with a tremendous amount of stress. We support that with maybe some herbal supplements or certainly with diet changes. Then that really gives the client the room to then have some emotional space, really is what it is because it just takes the edge off the stress and gives them some emotional space to then focus on themselves a little bit.


That’s what I find with a lot of both men and women in their mid-30s and 40s. We have so many responsibilities that on the list of things that we have to take care of we’re not even on the list. We completely forget that we need to focus on ourselves a little bit and take care of ourselves.


When a person’s ready to do that then they’re really ready to make some changes. That’s really where the assessment tool for the coaching comes in. I help people understand the thinking behind their choices so that they begin to understand. I may reflexively reach for that cookie or that extra glass of wine or that stress response, those negative emotions. I may reflexively do that, but I don’t have to continue to do that the rest of my life.


Patrick:  That’s really good. You do a fair amount of keynote speaking and addressing medical practices and things of that nature. You talk a lot about these different things, correct?


Elizabeth:  Yes.


Patrick:  Also I know you’ve got some different webinars that you do too and some training that you’re doing on an ongoing basis. Do you have any programs that are coming or even out there that you’re doing? I know you’re doing one webinar, but isn’t that to promote something greater than that?


Elizabeth:  Yeah. We’re pretty regularly doing complimentary webinars to introduce people to the topic of avoiding the big four – disease prevention, holistic prevention for cancer, diabetes, heart disease and dementia/Alzheimer’s – which all have some underlying nutrition-stress drivers.


The overview is complimentary and it really highlights the fact that that’s an eight-week series that I’ve delivered in a corporate environment to groups, that I’ve delivered on webinars to people who signed up to be a part of those monthly coaching groups.


Patrick:  That’s excellent because I know that that’s such a huge value. Eight weeks and they’re learning the real keys to avoid – you said the big four and they are again?


Elizabeth:  I call them the big four: cancer, heart disease, diabetes, and dementia/Alzheimer’s.


Patrick:  Wow! That kills in America millions. That’s like 90% of the reasons people die.


Elizabeth:  Right, exactly. People don’t tend to die from diabetes, but it’s a lifestyle changer. It’s a huge lifestyle changer. Anyone who’s ever lived with a family member who has any of these diseases recognizes that it really diminishes your life.


Patrick:  Yeah. I’ve heard that from a number of people that when that happens, when they’re diagnosed, it’s a life-altering experience. I know that some people have found ways that using health and nutrition can actually begin to maybe even curb some of that. Correct? Would you agree?


Elizabeth:  Absolutely. You can do a tremendous amount with nutrition to control blood sugar and that is a big key to preventing a many of these diseases.


Patrick:  That is awesome. Folks, I encourage you to get Elizabeth’s newsletter at Sign up for it. It’s free. I’ve read through them and I was blown away at the volume of the information and the quality of the information that she has there. As we go into this next segment you’re going to learn even more about ways to connect with Elizabeth.


This is the Business Spotlight, I’m Pat Dougher. We’ll be right back.




Patrick:  Welcome back to the Business Spotlight, I’m your host, Patrick Dougher. My guest today of is Elizabeth Naylor. Elizabeth, thanks so much again for being here.


Elizabeth:  Thank you.


Patrick:  I want to ask you about how people can connect with you. We talked about the newsletter, send them there. What are some other steps that they can take to connect?


Elizabeth:  We have, as I was mentioning, complimentary webinars – hour-long webinars. We are doing in a variety of series and you’d find that on my website or through the newsletter.


Beyond that we’ve began monthly webinar groups that people can subscribe to and go even deeper. They’re going to highlight nutrition education, they’re going to highlight coaching and they’re going to highlight other practitioners who are involved in holistic health who are in an area not what I’m doing particularly with nutrition and coaching, but in other areas that might be supportive. We’re going to begin that soon.


We will also be conducting 90-day intensive webinars. So for people who are really ready to make a change and want to do some of this testing I’ve been talking about, they want to take the coaching assessment or look at their hair analysis or start to understand what their symptoms mean, the 90-day intensive is really the best way to get started.


Patrick:  That’s really great. The one thing that I know about you is a lot of the information that you’ve had to spend years assembling they’re able to get it in what I call nine-pound pearls. You’re rolling these things out there as high value, high impact. Would you agree with that? 


Elizabeth:  Yes. I’ve spent a tremendous amount of time. One of the drivers for me when I first started was I literally spent three years going from quite a variety of doctors and specialists and alternative practitioners, really all over the place trying to find answers. I had this intuitive feeling that what was going on with me was not a pharmaceutical deficiency, that what was going on with me was something that would require me to make some changes in my life that was fixable, that it was something that I could start to manage my own stress. I could start to live my life differently.


One of the things that I’ve been doing from the very beginning is recognizing that people are not parts and they’re not things, and they’re not to be fixed. They really are to be supported. If we give people the right information and support their best thinking, I really believe that they’re capable of finding their own solutions. That’s the partnership that I work in with clients.


I think that that conversion – that attitude – is really what supports people in deciding what they want to do. In a group of 20 people, you may have 20 different solutions, but if it works for that person then that’s great.


Patrick:  Once you’ve found somebody that is willing to implement – we’ve talked about that that’s crucial – if you’re not willing to change, in a sense, don’t sign up.


Elizabeth:  Right.


Patrick:  Information is great. Information without implementation is useless.


Elizabeth:  I think we have an information overload, honestly. I have some clients who come to me and they visited every health website that’s out there. There’s a ton of information. A lot of it is conflicting and it becomes confusing to them.


It took me two or three years to decipher what made sense to me as well and really took me a couple of years to figure out I really believe in holistic nutrition and it’s the foundation that I’m going to build everything on, because if we eat real food, if we eat whole food, then we’re going to be healthier. Not everyone who’s not even a nutritionist starts there. 


Patrick: I would imagine. Even the test that you go through when you’re talking about – you said there’s a hair.


Elizabeth:  I do quite a few Hair Mineral Analyses which show your mineral content. Before, we were talking about selenium being important for your thyroid. Chromium is important for sugar handling. The calcium and magnesium balance is important for blood sugar handling as well. You’ll find that there’s a value in looking at mineral content.


This is a test that’s been done since the 1950s, so it’s very reliable. It also shows toxicity of metals, which can be very important. It’s not a typical thing that I find that people are highly toxic, but occasionally that is the case. That’s not work I particularly do but I have resources where I get support for them. So yes, I do the hair analysis.  


Occasionally we’ll do saliva testing, which gives you your hormone balance – the actual hormone levels – and that can be very valuable depending on what your situation is. I also do the coaching assessment.


Patrick:  That is really awesome. I’ve seen the kind of work that you put out there, and the presentations that you’ve been given have really impacted the listener. If they’ll take some action, they’ll change their life. Won’t they?


Elizabeth:  Yes. They sure will. My vision for Ebenezer Wellness is to empower vitality in current and future generations. That’s really what we’re all about. We’re not just about selling supplements. We’re not just about diet changes. We’re not about one diet fits everyone, because that’s certainly not true. But what we are about is supporting people in living a life that’s fully alive and vital.


Patrick:  Very good. I know that they need to connect with you at your website.


Elizabeth:  Connect with my on my website,


Patrick:  Sign for your newsletter, read some of the old copies of newsletters that you’ve got out there, and really engage with you to get the information with implementation change your life.


As we’re wrapping up today, I want to say thank you so very much, Elizabeth.


Elizabeth:  Thank you.


Patrick:  Folks, I hope you go to her website right away, I encourage you to learn how to change your life. This is the Business Spotlight. I’m Patrick Dougher. We’ll catch you next time. Thanks.

 See the whole video HERE

Genie Fuller on The Business Spotlight Hosted by Patrick Dougher Creating Lucrative Referrals – YouTube

Genie Fuller on The Business Spotlight Hosted by Patrick Dougher Creating Lucrative Referrals – YouTube.

Patrick:  Welcome to the Business Spotlight. I’m your host, Patrick Dougher. We have a fabulous show today. We’re going to be talking about a subject that for business owners, in my opinion, may be one of the best tools that you’ve ever heard on this show, and that is how to attract lucrative clients in a referral based method.


My guest today is an expert at that. She’s been doing it for more than a few years. Over 20 years she has created over $230 million worth of business in her networking groups, the CEO Network Partners in the Dallas and Houston area. I have to tell you, I’ve been so thrilled to have her on the show and for her to be sharing through the show tips, tools, and techniques that you could implement in your business right now to create what looks to me like an endless supply of referrals for your business. Genie, thank you so much for being on the show.


Genie:  Well, thank you for inviting me, Pat. I just love being here.


Patrick:  Thank you. I want to get into your story. I always like to start with that. Tell us how you got to where you’re at and. Where did this whole networking thing begin?


Genie:  I was a certified financial planner here in Dallas and I wanted to generate more business for my financial planning practice. I was not allowed to join a network group so I decided to start my own. Over a ten-year period I actually started six different network groups because I would start one and then build a culture and I’d get an idea to make it more productive. Finally in February of 1988, I did it as a business and it’s called CEO Network Partners.


It has spread nationally in 1992 because a financial advisor with one of the leading national wire houses joined my group and within three years from starting she was where someone should’ve been in five years. So that firm sent a camera crew to Dallas to do a training on how you use a network group for a financial advisor, financial planner. I was launched national. I had a national organization for a while.


Patrick:  That is awesome. You have actually developed a system for maximizing the networking experience. In the Dallas, Fort Worth area especially – and I know it’s everywhere else – but here a lot of times the people that join networking groups don’t have enough business to keep themselves busy. But you created networking groups that were high impact, high influence. You were attracting the best people, so to speak. How did you do that? What were the principles that you created this thing with?


Genie:  Before I get to the principles, this financial advisor came to me and her clients had to have half a million of investible assets. So we looked at who served that community and we invited those professions to join us. We looked to get the top ones in the city to do that, and that’s what we’re doing in Houston as well.


We have four basic principles and the first three a lot of network groups use, but I think the fourth one is the kicker. I’ll give you the first three first.


The first one is the rule of 250. Everybody has approximately 250 in their sphere of influence.


The second one I call the rule of specific targeting and it’s very counter-intuitive, but the more specific you are, the better it is to get a referral right now.


The third one is what I call the rule of equal exchange. By putting something out, you motivate someone, you inspire someone, to give something back to you. Most network groups – the successful ones – use those. But I think the kicker is the rule of emotional impact. When you can get your message out so they get it emotionally and they’re turned on, they kind of feel vicariously like a client felt. Then they go on automatic for you. It’s dynamite.


Patrick:  That is really excellent. So the four principles again. One is?


Genie:  The rule of 250. Know that people have a sphere of influence.


Patrick:  Second?


Genie:  The rule of specific targeting. Be very specific in who you want to meet.


Patrick:  Third?


Genie:  The rule of equal exchange. Do something for the other person. It could be give a referral. It could be help them in any way so they are motivated to give back to you.


Patrick:  And the fourth one is?


Genie:  The rule of emotional impact. Tell your story with a lot of emotion so they get it.


Patrick:  This is actually something you even train groups on and whole organizations where you’ll go in and work with their leaders, mid-level and up management typically, and train them to teach their frontline guys and gals to really create something that it attracts an endless supply of referrals.


We’ll talk about it as we go into the next segment. We’re going to talk about how valuable the referral is in comparison to the dialing for dollars, cold call, un-funness that most of us have to deal with. As we’re coming to the end of this segment, next time what we will be taking about is what to do what you do to create the success you’re having. We’ll be right back.




Patrick:  Welcome back to the Business Spotlight, Patrick Dougher here. We’ve got Genie Fuller in the room today and we are talking about ways to create an endless supply of referrals for you and your business. Genie, thanks again for being here.


Genie:  Thank you.


Patrick:  I want to get into more about what you’re doing to create the success that you’re having because I know you’re doing a great deal of training, speaking and presenting around the country to organizations that have a sales force – typically a fairly significant sales force –that they need to know how to get out of the old, in a sense, dialing for dollars, “Oh my God, please stop this. This is a rat race that’s just isn’t fun.” You said you had one client that within three years was able to do what most people couldn’t do in five.


Genie:  That’s correct.


Patrick:  Awesome.


Genie:  I’d like to tell you a story, Pat. I was training in one of the financial investment firms in Rochester, New York. This gentleman who walked in who was very tall, had hair the color of mine. He had been around a while.


Patrick:  He must have been around a while.


Genie:  Yeah, I know! He said, “I hope this is going to be different.” And I’m going, “Oh my gosh.” So I’m up there putting all the energy – and I like gestures anyway. When I got through I found out from the regional VP that he had been in the firm for 33 years and he ranked number five out of 14,000 people.


Patrick:  Wow.


Genie:  Well, in a couple of weeks he gave me a call and he said, “Genie, this stuff works. It really works!” I’m going, “Good, because I’m staking my life on it.”


His first client that morning had been Steve and he used my principles. The first thing when Steve came in he said, “Steve, before we get into today’s work, I just want to know what’s going on. What’s going on at the plant? What’s happening for you?”


He found a need, a problem that Steve was facing and stop the interview and called the other advisor and got that all set up. Then he highlighted what he had done for Steve over ten years. Then he made a few suggestions. Steve took his suggestions.


As Steve is leaving, he walked him to the door, he turned around and he said, “Well, I really appreciate you taking those few moments when I first came in and calling that other advisor. I’m going to call him when I get back to the plant. Is there anything at all I could do for you?”


Lyle says, “Well, as a matter of fact, there is. Even though I’ve been very successful, I’m still looking for more clients.” He said, “I’m looking for somebody about 52, 53 years old, probably lives on the north side of town, kids are in college, may own a manufacturing plant, and I really like to deal with macho kind of guys. It’s the kind of guy who would drive a Jeep Grand Cherokee, he’s probably a hunter and he’s got a golden retriever in the backseat.”


The guy came up with three referrals right then, and this was a guy using all the training his firm had given him for ten years and never came up with anyone. When Lyle walked him to the elevator and we he got on held out the door and said, “Listen, Lyle, as soon as we get you those three, I’ll take you to my trade association. There are 28 more guys over there. They all have more assets than I do and I’ll help you get those as well.” 31 referrals.


Patrick:  Sweet. Very nice.


Genie:  There are three elements and that’s what I teach. The first one I say is inspire. He inspired Steve to give him a referral by doing something for him.


The second thing is he taught him how to recognize a prospect with 52 years old, golden retriever, Jeep Grand Cherokee, very specific.


The third one, he really gave him the message. He taught him how to recommend by going over the highlights of what they’ve accomplished in ten years.


It’s inspire, recognize, and recommend. They all pull together to give you control over getting referrals.


Patrick:  With that system, they finally got it and they were able to open the doors. It sounds like one of the things that’s really significant is that you’re training people to send referrals the right way with their influence brought to their not just, “Oh, call Bob. He’s a good guy.”


Genie:  No. No names and phone numbers. It’s person to person. Some of my people, I take to lunch. Or they might give them a phone call or they’re just talking with them and something comes up and they say, “Have you had Pat Dougher? Let me tell you about Pat.” That’ where that emotional impact thing comes in. It’s really cool.


Patrick:  I’ve been really excited. I’m a member of the Dallas CEO Partners group and I’ve loved it. Great people, they really get it, they understand exactly how to give a referral and it’s never just, “Hey, so and so.” It’s, “Oh, just a second. Let me get one on the line. Hey, Bob. This is ____. Okay, you need to meet my friend. Here, let me give you the phone and they’ll make the introduction right then.”


It’s an excellent concept. It’s a great training. When we get into this next segment, we’re going to talk about who the ideal client  is for you. I want our audience to know how to find the right people for you to talk to and for you to share this message with.


You want to be back with us, so stay tuned. We’ll be right back. It’s the Business Spotlight.




Patrick:  Welcome back to the Business Spotlight. I’m Patrick Dougher. My guest today is Genie Fuller. Genie is a master at helping you, if you’re a business owner, understand how to attract an endless stream of referrals. I don’t know about you, but if you had your friends selling for you to their friends, does anybody go, “Oh my God, that’s the perfect answer to a business solution?” Yeah. Genie, thank you.


Genie:  You’re welcome.


Patrick:  You speak to a lot of groups and you are trying to get the message out – look, guys, you don’t have to do it the old fashion way. You also need to realize a personal element because technology is fun and there’s a lot of what I call Gen-Xers or Millennials – and if you’re in that group you know your name. Anybody that’s 45 and below is Gen-X to 35, and below 30ish are the Millenials. The thing is everybody needs the personal touch and the personal introduction. Who are you trying to reach and how would we identify that person for you?


Genie:  Most people like to say the whole world, but being very specific targeting, I’ve traditionally worked a lot with financial advisors and financial planners. I really enjoy meeting the branch manager or the regional person. I have video training now that they can use in their meetings and then I go periodically to help with the implementation.


I also trained in law firms and accounting firms. They have to do referrals. Our method is very low key schmooze. Sometimes they ask me what I do. I’d say, “I can help you schmooze your way to business.”


That works really well with me and I like to preferably see the managing partner who wants to increase business. Actually, a managing partner after I did an accounting firm said, “After you’ve been here, marketing doesn’t look like marketing anymore. It’s part of the way we do business.”   


Patrick:  That’s exactly right.


Genie:  That’s the key.


Patrick:  A good friend of mine always uses the phrase “Everything is marketing and marketing is everything.” If you can get people to raise their hand and say, “Tell me more,” that’s 90% of the battle. What you’re doing is you’re training your people to introduce each other to their best.


Genie:  That’s right.


Patrick:  You’re giving them the keys to the kingdom. In fact, I’ve described it earlier when we were talking about this. This is kind of a skeleton key – a master key – that unlocks this endless flood of referrals that with the right people. I remember we’re talking about some research you did on valuable a referral is versus a cold call.


Genie:  I was talking with one of my clients and he said that he had taken a list of all of his clients and that he put a list over here of the ones he enjoyed working with and here were the ones he didn’t like working with. Everything was just about the same.


Then he realized that all the ones he enjoyed came from a referral, a real live endorsement, recommendation. And the ones over here that he didn’t like all came from cold prospecting. Isn’t that amazing? They come in with a trust level.


Patrick:  That’s such a key. You just hit it. You said one came in with the endorsement and the trust factor of “My good friend, Bob, recommended you. If he says you’re one of the good guys, then you must be one of the good guys because he says there’s only a few of them left.”


In your training, you’re actually giving them those keys. Aren’t you?


Genie:  I am.


Patrick:  When they’re coming in, they’re finding the ways to really attract the right people to them. Do you want to speak at conventions? The size of the corporation that you typically like to work for is how many sales people normally?


Genie:  I like to work with big national ones, but where I really shine I believe is in their branch offices with about 50 people.


Patrick:  So 50 at a time, but typically a branch office might have 2,000 or 3,000 sales reps around the country. But you would be able to mentor each of the mid-level management.


Genie:  I’ve learned over the years that I just don’t go in and do a seminar. I can’t change behavior. We’ll do the workshop, but it’s got to follow up with implementation. I give them some things they can do in-house and then I come back and do another program to keep the implementation going. I like at least a 90-day commitment. Most of them are about six months.


Patrick:  I wouldn’t doubt that because I’ve seen that model over and over in the past. Somebody comes in and they say, “Here’s a training,” and they throw it out there to the group. Only about 15% of what they say actually shows up is implemented.


What that means is, by doing the follow up, you’re able to internalize a big portion of what somebody is as hired or essentially purchased in the way of training. They’ve purchased that training from you, now they’re finally getting it in their people.


As we come back from the break, we’re going to talk about how to connect to Genie, how to get her material and really begin the process of internalizing it in your group. This is the Business Spotlight, I’m Pat Dougher. We’ll be right back.




Patrick:  Welcome to the Business Spotlight. This is Pat Dougher. Genie Fuller is my guest today. We’re talking about ways to create more referrals. In fact, I’d even say fire hydrant type – well, maybe not quite the fire hydrant. But what if we’re able to do three, four, five extra referrals a month by training you how to train your people?


Genie, thank you so much. I want to get into how people can connect to you. Where do you want them to go?


Genie:  I would love for them to come to my new website where I’m giving away a free e-book. The title of the e-book is “How to Sidestep the 7 Costly Networking Mistakes and Attract Lucrative Prospects.” That website is


Patrick:  Very good. It’s on the screen, so they can read it there. They’ve got your phone number. Your phone number is the 713 number?


Genie:  (713)702-6331.


Patrick:  They’re going to get the e-book. That will get them started. That will also give you the opportunity to touch base with them afterwards. It’s a great book. When I looked at that I sit there and all I could see was “lucrative.”


Genie:  That’s a good word.


Patrick:  Lucrative referrals – I’ll connect those two in my mind. It’s just about lucrative referrals. But it is, isn’t it?


Genie:  Yes. It’s establishing influence in order to increase affluence.


Patrick:  I’ve heard that before. I don’t know where.


Genie:  I think we talked about that before.


Patrick:  We did talk about that before. But it is. You increase influence. You’ll increase affluence. It’s a byproduct, isn’t it?


Genie:  It is.


Patrick:  When people begin to get engaged with you, what are the pieces to that puzzle that you want to make sure that they get? They get your training, they get the book. What else do you want to give them?


Genie:  I didn’t mention that I wrote a book several years ago and it’s called “Winning the Referral Game.” Recently when I ran out of books, I reread it thinking I would have to rewrite it to have it printed again and I liked it so much.


Patrick:  It was still good.


Genie:  I think that’s amazing when it’s been a few years. “Winning the Referral Game” I have available. I’m putting little video modules that people can sign up for and have a subscription so they can use maybe one a week – 37 minutes a week – and do a little lesson and go along. If they order the e-book, then we’ll lead them to the video. I am also putting videos for a branch manager in a company to train new people so that they’ve got a short, little video and materials of what to talk about before the video, worksheets and all of that.


Patrick:  The one key that you’re doing that is so important, Genie, is that you’re imparting the information. You’re not just dispensing information.


Genie:  My distinction over the years has probably been my biggest goal was to help them get it emotionally, because if they’ve got it – and I don’t know how better to say that – then they implement. If they just understand it, it goes right through.


I had one branch manager who want me to do a 20-minute sales meeting and that was it. I said, “If the goal is to change behavior, forget it.” I think I can do a pretty good job but I can’t do that.


Patrick:  But isn’t that like somebody given one vitamin. “Here’s one a day, but you’re going to take one. Period.”


Genie:  One what for something.


Patrick:  Hello. It’s got to be something that is line upon line. You’re instilling this stuff in the people. What’s cool is that you’re doing it to the leaders first.


Genie:  Yes. The other thing that I am just rolling out is I want to help all the network groups that are out there and they’re trying so hard. So I’m preparing video lessons for the leaders in how to run the network group and what makes it successful, and then a series teaching six different skill sets to the members. They can buy the package and get their network group off and maybe they can give me a little challenge on this 230 million in sales.


Patrick:  I think that would be awesome. I know that when I look at what you’ve created in Dallas and Houston, and then nationwide, is a really a great piece of training. If you’re not strategic, which you started off with, we picked who we wanted to target. 


Genie:  Absolutely.


Patrick:  Then you tend to troll,  is what it’s called. Right?


Genie:  Right.


Patrick:  Let me just review. The four principles again?


Genie:  Rule of 250, rule of specific targeting, rule of equal exchange, and the rule of emotional impact.


Patrick:  And they can get your e-book at?


Genie: We’ll teach them how to sidestep those networking mistakes.


Patrick:  And really turn on the faucet.


Genie:  One other little thing is for networking is just a sequence. I think they have to establish intrigue rather than explain what they do. Once the person is intrigued and says, “Tell me more,” then they intensify their value. Now they’re getting more into the explanation, hopefully a story, and then finally the person ends up inspired to meet with them.


Patrick:  That is awesome. I will tell you, that is a great tool, Genie. I know that anybody watching this is going to gain a great deal of real understanding on how to create an endless supply of referrals. The Business Spotlight is really about giving business owners the opportunity to tell their story, to let their audience – their prospects – see who they are to know what they can do for them.


Genie, thank you again. 


Genie:  Thank you.


Patrick:  Folks, we’ll be back next time with more of the Business Spotlight. I’m Pat Dougher. We’ll talk to you next time.


 See the rest of the show HERE.



Activate you Mind the Ron White Memory Way

I am a nut for Accelerated learning techniques.  I have always had to work harder for what I have but when it comes to memory and speed reading I just figure there are too many ways to shorten the learning curve.   If your like me you are needing to keep up in this information age we live in and if there are some easy ways to keep what we learn longer well you would be “All-In”!!!

I am a nut for Accelerated learning techniques.  I have always had to work harder for what I have but when it comes to memory and speed reading I just figure there are too many ways to shorten the learning curve.   If your like me you are needing to keep up in this information age we live in and if there are some easy ways to keep what we learn longer well you would be “All-In”!!!

Ron White the 2 time National Memory Champion is a good friend of mine and someone that I study.  So when I saw this video I thought it would be an excellent key to help you learn anything you want faster and remember it forever.

Watch this video and let me know when you use what Ron is teaching here.

Memory Palace


How to Memorize Longer Sections of Information Like Quotes or Scripture

It’s always easier to do something if you love what you’re doing. I remember this sticker I found behind the wall of the church back when I was a kid: if you love your work, your work is like the breeze.

Sample applies to scripture memorization. If you love the act of memorizing the passages, you’ll be doing it with an open heart and mind, which is all you need to lift some of the burden off your shoulders.

How to Memorize Longer Sections of Information Like Quotes or Scripture

Tip #1. Love what you’re doing

It’s always easier to do something if you love what you’re doing. I remember this sticker I found behind the wall of the church back when I was a kid: if you love your work, your work is like the breeze.

Sample applies to scripture memorization. If you love the act of memorizing the passages, you’ll be doing it with an open heart and mind, which is all you need to lift some of the burden off your shoulders.

Tip #2. Make time before going to bed

The bulk of my memorization is done one or two hours before I go to bed. Don’t attempt to get memorization done early in the evening, when your mind is still tired from work. You won’t accomplish anything this way.

Slow reading also helps. Break down the sentences into small and manageable syllables. For example, take a look at this sentence.

“I have been crucified with Christ and I no longer live, but Christ lives in me.”

Why don’t you read it this way?

“I – have – been – cru-si-fied – with – Christ – and – I – no – lon-ger – live, – but – Christ – lives – in – me.”

Tip #3. Reflect on the verses and its meanings

It’s easier to absorb things if we could somehow relate them to our own lives. You could probably nail down a couple of verses, but I’m confident that, if they don’t mean anything to you at all, you’d have forgotten about them the next morning.

– It’s important to take time and understand what the verse is telling you
– It’s important to meditate on the lessons presented in the passage

It might not seem like it, but these two pointers make a big difference in helping you recall the correct word right down to the last full stop.

Tip #4. Memorize when inspired

Some people find difficulty in getting any memorization done when their relationship with God is at a low point. You won’t have much confidence in yourself for committing a sin, and that lack of confidence is going to find its way to interrupt your studying of the Bible scriptures. The only reasonable advice is for you to be emotionally and spiritually stable before attempting to memorize the Bible.

Tip #5. Create silly acronyms

Here are some popular, easy to remember acronyms.

– FACE = acronym used for reading sheet music
– My Very Eager Mother Just Served Us Nine Pizzas = The nine planets
– Roy G. Biv = The colors of the rainbow

Bible scriptures are no exception. Is “Shall trouble or hardship or persecution or famine or nakedness or danger or sword” too difficult to get down? Then change it to “the handsome prince found nine dead snakes” and then write it on a piece of 3×5 paper. It’s much easier to remember now, and no more tongue-twisters.

The key is to be patient. Do that, and there’s no doubt that you can do this as well.

Retrieved from “”

Paulo Anaro –


BrainAthlete Radio with Tim Connor

Patrick Dougher hosts the Radio Show BrainAthlete Radio on BlogTalkRadio each Tuesday and this week Tim Connor the author of Soft Sell and Corporate Disclosure, was the guest. He did a great interview on the communications gap that happens in most organizations.

Patrick Dougher hosts the Radio Show BrainAthlete Radio with co-host Ron White on BlogTalkRadio each Tuesday and this week Tim Connor the author of Soft Sell and Corporate Disclosure, was the guest.  He did a great interview on the communications gap that happens in most organizations.  The view that most C-level managers have of  their company is from a 40k foot view and not listening to what the managers that only see the 500 foot view.    Tim Connor discusses the solutions for the gap and some key questions you can ask to identify where these disconnects exist.   Listen to this show and let me know what you think.

Listen to internet radio with BrainAthlete on Blog Talk Radio


Study Skills for the Student and the Learner on

Last night I covered some keys to speed reading, note taking and Memory techniques. I think any student that wants to learn some of the basic principals of study skills will get tons out of this post and this recording. Listen to the whole hour. Then let me know what you think.

Study Skills for the Student and the Learner on BlogTalkRadio

Last night I covered some keys to speed reading, note taking and Memory techniques. I think any student that wants to learn some of the basic principals of study skills will get tons out of this post and this recording. Listen to the whole hour. Then let me know what you think.

Listen to internet radio with BrainAthlete on Blog Talk Radio


Bryan Dodge on Radio

I was so floored at the depth of this interview and I am thankful for Bryan Dodge and what he is doing for Sales people all over the country. The Book The Good Life Rules is excellent.

Visit here:

Bryan Dodge on Radio

This was a great show. I was so floored at the depth of this interview and I am thankful for Bryan Dodge and what he is doing for Sales people all over the country. The Book The Good Life Rules is excellent.

Visit here:

You will learn the 3 keys to sales success.


Use Social Media to Promote Your Business

Facebook – Originally used as a social networking site for college students, Facebook has gained acceptance and influence for all ages. On Facebook, it is easy to post pictures, videos and personal information. Users connect by posting information on walls. You have to accept invitations from friends and choose what information to share. Facebook accounts are created by an individual, but you can make a company page linked to your personal account to promote your company. Use Facebook ads to promote your company by designing an ad and choosing the demographics that will view the ads. Ads can be pay-per-impression or pay-per-click. The fasting growing Facebook demographic is women over 55 years of age.

As the market determines how social media will ultimately impact businesses, you should be positioning your company to take advantage of this new wave of advertising. Depending upon your marketing strategy, you may decide to just test the waters or jump in with both feet. Either way, develop a marketing plan for your social media endeavors. Be sure that you have a policy for anyone (even the owner) that participates in online conversation. Remember, you want to promote a positive corporate image and attract high quality customers and employees.

At our seminars on social media, we present an overview of how to get started in social media. We concentrate on LinkedIn, Twitter, Facebook, YouTube and Blogging as these are popular, fast-growth platforms that look like they are here to stay.

Social media takes time. Beginners spend approximately 2 hours a week. After a few months, the amount of time spent jumps to about 10 hours a week. Those who actively practice social media marketing, commit 20 hours a week or more to keeping up with their social media activities. As with any initiative before you start, make sure you can devote the time and energy needed to have a consistent presence. Starting small with steady growth is preferable to a big splash then fizzling out.

Many people are struggling with an effective social media strategy and evaluating the social media return-on-investment. There are some who claim you can make money with social media, but quantifying the revenue has been difficult. For most, social media is a model for positive promotion, reputation monitoring and networking. Remember, social media is an extension of the more traditional forms of networking. So approach your social media communications with the same integrity and etiquette that you would use in face-to-face exchanges.

LinkedIn – A business-oriented social media site used for networking. You can create your personal profile and make a company page. You approve people that want to link to you and send invitations to others to link. Once linked, you get notification on posts, groups, updates and other details about your connections. LinkedIn is powerful for connecting to business professionals, researching companies and participating in industry and topical groups. You can send your Facebook, Twitter, Blog and other posts directly to your LinkedIn page

Facebook – Originally used as a social networking site for college students, Facebook has gained acceptance and influence for all ages. On Facebook, it is easy to post pictures, videos and personal information. Users connect by posting information on walls. You have to accept invitations from friends and choose what information to share. Facebook accounts are created by an individual, but you can make a company page linked to your personal account to promote your company. Use Facebook ads to promote your company by designing an ad and choosing the demographics that will view the ads. Ads can be pay-per-impression or pay-per-click. The fasting growing Facebook demographic is women over 55 years of age.

Twitter – A social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-bases posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Find followers that are interested in your industry, products or services. Follow those who tweet information of interest or value. Use tweets to drive followers to your blog or other social media sites. Send tweets on a variety of topics, but don’t just tweet advertisements or your followers will dwindle.

YouTube – A video-sharing website on which users can upload, share, and view videos. Most of the content on YouTube has been uploaded by individuals but some media corporations offer content. Users can watch the videos and registered users are permitted to upload an unlimited number of videos. Use YouTube to upload video blogs, interview, tutorials and presentation to name a few. YouTube content can be used on your website or blog to provide information through video. Some markets prefer video and recording demonstrations, instructions and interviews can be a powerful addition to the printed word. Photos can be uploaded to YouTube, set to music and made into a video with captions. On your YouTube account you can monitor how many views each video has received and allow viewers to leave comments.

Blogging – Blog comes from the term web log. A business blog is a website with regular entries of information, commentary, and events. Blogs can be maintained by a single individual or group. There are many group blogs on broad topics of interest Blogs are mainly text, but often add graphics, music or video for meaning and content. Entries are commonly displayed in reverse-chronological order. Most blogs allow readers to leave comments in an interactive format, but it is important that comments should be reviewed before being posted to your business blog. Blogs should be professional and well written. Your posts should be used to establish your expertise in an industry or on a topic. Use other social media sites to drive users to your blog where you can explore topics more deeply. Microblogging is another type of blogging, featuring very short posts.

Want to try social media, but don’t know where to start?

Try LinkedIn first. It’s easy to get started, find connections and add content.
Then try Facebook. It’s a bit more complicated, but worth the effort. Once you get your personal page and some friends, make a company page and suggest it to your friends.
Now you’re ready for Twitter. Set up your account and tweet once or twice a day. Remember to make your tweets interesting and minimize advertisement.
Now start blogging! Use the other sites to drive traffic to your blog. Create content that can also be used on your social media sites, web pages and newsletters.

Ms. Hester is the CEO of LAN Systems which provides IT solutions in the Greater Metro Atlanta Area. LAN Systems is dedicated to providing business technology that works for people. In 2004, Mary founded Intelligent System Solutions, Inc. (ISS) which provides high-tech consulting, sales and service to utility customers. Mary brings extensive experience managing a support and service group renowned for its “Best in the Industry” rating and standards. She is an expert in customer loyalty and retention. She has designed and delivered numerous training courses and workshops on a variety of topics.