Bob: And it opens new doors. I have a second book I’m working on now that I’ve been asked to co-author with an author who sold 22 million of one of his books. He liked what I had to say. He read my book and liked it and endorsed it and he said, “You know, I’d like to co-write something with you.” I would have never gotten that opportunity if I hadn’t written one already.
Patrick: What is that going to mean for you when that book comes out? What doors do you think that will open for you?
Bob: Obviously it makes me feel good, and we all want to feel good about ourselves. But it also just adds another level of credibility. People will be able to say, “Wow, he co-authored a book with this person who is so well-known. He must know what he’s talking about.”
Patrick: Well even beyond that, his circle of influence becomes your circle of influence. And if he has co-authored a book with 22 million copies sold, your authority in the marketplace just shot up.
Bob: There’s a story I heard once and I don’t know if it’s about Rockefeller or one of the rich people of the past. A young man came up to him and said, “Would you lend me money?” He was a wise person. He said, “Well, no I won’t do that, but I’ll tell you what I will do.”
They were at the New York Stock Exchange and he said, “Take my arm and walk with me across the floor of the New York Stock Exchange and we’ll talk to each other and turn around and come back. By the time we get back to the other side, people will have seen you talking with me and you can borrow or get all the investors you need.”
Patrick: That’s influence and that’s what we’re really talking about, folks. Bob has a system to create massive influence and I’m convinced that if you raise someone’s influence, their affluence has to rise as well.
We’ll be right back. This is Pat Dougher. Thanks again.
Through over 40 years of success and struggles in business, Bob has accumulated wisdom and earned the title Serial Social Entrepreneur. Because he believes that we can often learn as much from failure as from victory, he encourages others to be willing to take risks in pursuit of their dream. However, he adamantly insists that core values, friends and family should never be scarified on the altar of success.
In 2011, Bob founded BestSelling Experts with a mission of amplifying other social entrepreneur’s messages thereby making the world a better place.
Bob is passionate about Vision, Innovation and Creativity. He loves inspired ideas and original systems to turn them into reality.
As a former Rotary Club president, Bob applies the 4 Way Test in all of his business endeavors:
1) Is it the truth?
2) Is it fair to all concerned?
3) Will it build good will and better friendships?
4) Will it be beneficial to all concerned?
1431 Greenway Drive, Suite 610
Irving, TX 75038