Social Media Marketing Success Stories

Businesses everywhere are slowly but surely learning how to harness the power of social media for their branding efforts. Marketing with social media is a powerful strategy, but it is a process that requires time and patience. How are some of the big corporations doing? After a lot of experimentation, speculation and consternation – progress is being made. We put together a list of some well-known companies and their recent social media campaigns. Here are several Fortune 500 corporations that are successfully leveraging social media to their advantage:

Coca Cola

Coca-Cola made their social media debut a few years ago. They created a new office of “Digital Communications and Social Media” because they felt social media was the way to go. They still feel this way.

Clyde Tuggle, Coke’s Senior Vice President of Corporate Affairs and Productivity said: “Mass media is declining in importance. Our future success depends on our continued ability to connect people to our brands and our company all around the world, one person at a time. Our new office of digital communications and social media will help us become even more comfortable and effective in these new spaces.”

Coca Cola began their social media efforts with CokeTag – a “personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.” A widget as a marketing tool is pretty original thinking by itself.

This January Coca-Cola launched “Expedition 206” on social media sites like YouTube, Facebook, MySpace and Twitter. Three “happiness” ambassadors began an international journey to all 206 countries where Coca-Cola is sold. Their mission is to seek out “what makes people happy” around the world. Throughout the journey, these “happiness” ambassadors will share their blog posts, tweets, videos, interviews and pictures so people can follow their adventures along the way. 

Ford Motor Company

Ford has been on the forefront of social media marketing ever since it hired Scott Monty back in 2008. Monty spearheaded Ford’s social media strategy with a promise to “create content, set it free, and allow anyone who is interested to be able to share it on any of the major platforms, on a global basis.” It has been working well.

Their recent Ford Fiesta Movement social media campaign was impressive. It was a grassroots campaign that promoted the new Fiesta model by placing it in the hands of 100 social “agents” and having them promote it through Twitter, blogs, video, and events. They generated 4.3 million YouTube views, 500,000 + Flickr views, 3 million + Twitter impressions and 50,000 potential customers – and 97% of them don’t own a Ford. They did this all without spending a dollar on traditional media.
Not only has Ford faired the recession better than the other American automakers, but they are also winning the buzz war on social media sites as well.

Nabisco Triscuit Crackers

This year Triscuit Crackers is teaming up with a nonprofit organization called Urban Farming to create 50 community-based home farms throughout the country. Nabisco – a subsidiary of Kraft Foods – has rarely ventured into social media – and never in an altruistic way like this.

The “home farming” campaign has a website that includes tools to advise visitors which vegetables and herbs are best to plant based on where they live. The campaign is being supported by PR, print ads, banner ads on gardening, women’s general interest sites, labeling on the boxes that sends customers to the website, blogs, Twitter and community forums. Another tool they developed enables users to find nearby community farms, and add their own home farms to a map. Forums and sharing tools are prominently displayed.
They also include free basil and dill herb seed cards on four million boxes of Triscuit original and reduced-fat varieties.


Pepsi launched their Pepsi Refresh Project in January and it has been a refreshing change from traditional soft drink advertising. Users submitted thousands of ideas to Pepsi on ways to “refresh” their communities and thereby making them a better place. There were 32 Pepsi Refresh Grant recipients selected in the month of January and up to $1.3 million will be awarded. There are 2 grants at the $250,000 level, 10 grants at the $50,000 level, 10 grants at the $25,000 level and 10 grants at the $5,000 level every month for 10 months. The winners for January will be announced this week.

The Pepsi Refresh Project also held a celebrity challenge on their Facebook fan page. In this contest Demi Moore beat Kevin Bacon and Pepsi awarded $250,000 to support Girls Educational & Mentoring Services (GEMS) and $100,000 to, an organization that distributes thousands of $20 Good Cards to recipients so they can support a charity of their choice.

Vesta Digital

Writer: Dan Chambers


When you watched The Secret or Study the Law of Attraction was there something left out?

When you watched The Secret a few years ago, did you sit in that chair visualizing your sports car? Was that all it took? Watch and see…

When you watched The Secret or Study the Law of Attraction was there something left out?

Watch this YouTube video to see what you didn’t get on The Secret…

We will probably all end up using

David Schirmer From The Secret is coming to DFW March 27

– How to start over after everything goes wrong and you end up broke!
– How to break through that constant self-sabotage thing you do
– Proven techniques for attracting money in big chunks

David Schirmer sent this email to me the other day and I wanted to share it with those that follow my site. Read and register. This is going to be a great event.

Announcing: The ‘Car Park Guy’ on The Secret is Coming to the USA.

Dear Patrick,

Because you’re on our list, I know one thing about you…you’re serious about creating abundance & prosperity. In fact, you’re undoubtedly one of those people who:

– Has watched The Secret DVD or read the book
– Loves to learn about the Mind and the Law Of Attraction
– Asks ‘Why is this happening to me?’ or ‘How come I can attract car parking lots but not money?’
– Wants to improve your results in ares of your life

And, we’re so glad you share our passion!

That is why you are exclusively invited to join us for my 1st EVER tour of the USA!

You see, lots of people claim to have an interest in creating wealth and prosperity! However, not many people take action to learn from someone who has been there!

And, only a precious few individuals understand the necessity of Renewing Our Mind from poverty to abundance.

So, you MUST be a part of this upcoming event.

On March 3, 2010, my wife Lorna & I land at Los Angeles from Australia to start a 5 week tour of the States. We are conducting a 1-day seminar in Los Angels, New York, Wichita, Chicago, Dallas & Phoenix! And, we want to see you! During this incredible event, you will discover:

– How to start over after everything goes wrong and you end up broke!
– How to break through that constant self-sabotage thing you do
– Proven techniques for attracting money in big chunks
– And so much more!

This is a ONE ONLY fantastic opportunity. But only a limited number of tickets will be sold, so don’t delay, purchase your tickets today!

To get more details and register for a seminar in your area, log on to:

Remember, the event it coming soon. Don’t hesitate! Register now!

Yours in abundance

David Schirmer
The ‘Car Park’ & ‘Checks in the Mail’ guy from The Secret!

P.S. Find if I’m coming to a city near now: