Andrew Szabo on The Business Spotlight 7 Major Marketing Malfunctions – YouTube.
Tag: Social
Dallas Cosmetic Dentiest Dr Terrel Myers He Puts Together a Plan for each Client – YouTube
Paul Salfen on The Business Spotlight with Host Patrick Dougher – YouTube
Paul Salfen on The Business Spotlight with Host Patrick Dougher – YouTube.
Patrick: Welcome to the Business Spotlight. This is your host, Patrick Dougher. I have a fabulous show today. My guest, I met him actually recently. Paul Salfen is the co-host of the Drew Pearson Show. He produces it and does a lot of other work in that area as well.
He’s been an entrepreneur and a videographer, so to speak – a video interviewer – for a number of years. One of the things that’s been really exciting is to see how he’s been able to interview what I’ll call some of the greatest icons of our age whether it be Tom Cruise, Harrison Ford, Willie Nelson. There’s so many that he’s been able to actually sit down with, interview and bring some of the brightest moments to recorded history is what I’d say just because these guys have established so much of my generation. Thank you for being on the show.
Paul: Thank you for having me.
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Youtube Decoder Ring part 1 by Patrick Dougher
Getting results from Youtube has become an SEO complex equation. The reason for this monthly segment is to help many entrepreneurs get their own Youtube Decoder Ring
Youtube Decoder Ring part 1
This is a reprint from an article that I wrote for the TAB newsletter. I thought it would be helpful information. Let me know what other areas of Youtube that you would like to learn more about.
Getting results from Youtube has become an SEO complex equation. The reason for this monthly segment is to help many entrepreneurs get their own Youtube Decoder Ring. Being from the generation that had to get theirs from Cracker Jack Boxes, getting one for YouTube has cost me a lot more. Each month I want to give good tips and tools that will unlock better results for you.
The tips can be found on this TAB page… http://www.thealternativeboard.com/tip-article-detail/cat/technology/aid/45302/facid/531#
Patrick Dougher is the Host of The Business Spotlight TV show airing in DFW and Houston that many business owner tell their story and then Pat’s company promotes the show all over the internet. His Youtube.com channel has over 60K views and he has been able to create over 50K video links for the previous guests of the show driving traffic to their sites. https://www.youtube.com/marketing4maxresults
Networking to your next Job on Hire Presence TV Part 4
In the final segment of the show, Networking Queen Denai Vaughn and host Patrick Dougher discuss the etiquette of networking groups, and how to present your need for a job in a way that will inspire people to help you get hired. For more tips and tools, visit http://www.hirepresence.com
In the final segment of the show, Networking Queen Denai Vaughn and host Patrick Dougher discuss the etiquette of networking groups, and how to present your need for a job in a way that will inspire people to help you get hired. For more tips and tools, visit http://www.hirepresence.com
Hire Presence on Networking to your Next job part 3
Networking Queen Denai Vaughn advises those looking for a job to first finding their purpose, and shares the steps to transition from a dead-end career to a path of abundance. For more useful tools, visit http://www.hirepresence.com.
Networking Queen Denai Vaughn advises those looking for a job to first finding their purpose, and shares the steps to transition from a dead-end career to a path of abundance. For more useful tools, visit http://www.hirepresence.com.
Using Social Media to find your Dream job part 2
Denai Vaughn of TheNetworkingQueen.net offers insights on using social media tools to make the professional connections that can lead to your dream job. For more useful tools, visit http://www.hirepresence.com/job-seekers
Hire Presence TV with The Networking Queen on Social Media to land your next job. P2
Denai Vaughn of TheNetworkingQueen.net offers insights on using social media tools to make the professional connections that can lead to your dream job. For more useful tools, visit http://www.hirepresence.com/job-seekers
Use Social Media to Promote Your Business
Facebook – Originally used as a social networking site for college students, Facebook has gained acceptance and influence for all ages. On Facebook, it is easy to post pictures, videos and personal information. Users connect by posting information on walls. You have to accept invitations from friends and choose what information to share. Facebook accounts are created by an individual, but you can make a company page linked to your personal account to promote your company. Use Facebook ads to promote your company by designing an ad and choosing the demographics that will view the ads. Ads can be pay-per-impression or pay-per-click. The fasting growing Facebook demographic is women over 55 years of age.
As the market determines how social media will ultimately impact businesses, you should be positioning your company to take advantage of this new wave of advertising. Depending upon your marketing strategy, you may decide to just test the waters or jump in with both feet. Either way, develop a marketing plan for your social media endeavors. Be sure that you have a policy for anyone (even the owner) that participates in online conversation. Remember, you want to promote a positive corporate image and attract high quality customers and employees.
At our seminars on social media, we present an overview of how to get started in social media. We concentrate on LinkedIn, Twitter, Facebook, YouTube and Blogging as these are popular, fast-growth platforms that look like they are here to stay.
Social media takes time. Beginners spend approximately 2 hours a week. After a few months, the amount of time spent jumps to about 10 hours a week. Those who actively practice social media marketing, commit 20 hours a week or more to keeping up with their social media activities. As with any initiative before you start, make sure you can devote the time and energy needed to have a consistent presence. Starting small with steady growth is preferable to a big splash then fizzling out.
Many people are struggling with an effective social media strategy and evaluating the social media return-on-investment. There are some who claim you can make money with social media, but quantifying the revenue has been difficult. For most, social media is a model for positive promotion, reputation monitoring and networking. Remember, social media is an extension of the more traditional forms of networking. So approach your social media communications with the same integrity and etiquette that you would use in face-to-face exchanges.
LinkedIn – A business-oriented social media site used for networking. You can create your personal profile and make a company page. You approve people that want to link to you and send invitations to others to link. Once linked, you get notification on posts, groups, updates and other details about your connections. LinkedIn is powerful for connecting to business professionals, researching companies and participating in industry and topical groups. You can send your Facebook, Twitter, Blog and other posts directly to your LinkedIn page
Facebook – Originally used as a social networking site for college students, Facebook has gained acceptance and influence for all ages. On Facebook, it is easy to post pictures, videos and personal information. Users connect by posting information on walls. You have to accept invitations from friends and choose what information to share. Facebook accounts are created by an individual, but you can make a company page linked to your personal account to promote your company. Use Facebook ads to promote your company by designing an ad and choosing the demographics that will view the ads. Ads can be pay-per-impression or pay-per-click. The fasting growing Facebook demographic is women over 55 years of age.
Twitter – A social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-bases posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Find followers that are interested in your industry, products or services. Follow those who tweet information of interest or value. Use tweets to drive followers to your blog or other social media sites. Send tweets on a variety of topics, but don’t just tweet advertisements or your followers will dwindle.
YouTube – A video-sharing website on which users can upload, share, and view videos. Most of the content on YouTube has been uploaded by individuals but some media corporations offer content. Users can watch the videos and registered users are permitted to upload an unlimited number of videos. Use YouTube to upload video blogs, interview, tutorials and presentation to name a few. YouTube content can be used on your website or blog to provide information through video. Some markets prefer video and recording demonstrations, instructions and interviews can be a powerful addition to the printed word. Photos can be uploaded to YouTube, set to music and made into a video with captions. On your YouTube account you can monitor how many views each video has received and allow viewers to leave comments.
Blogging – Blog comes from the term web log. A business blog is a website with regular entries of information, commentary, and events. Blogs can be maintained by a single individual or group. There are many group blogs on broad topics of interest Blogs are mainly text, but often add graphics, music or video for meaning and content. Entries are commonly displayed in reverse-chronological order. Most blogs allow readers to leave comments in an interactive format, but it is important that comments should be reviewed before being posted to your business blog. Blogs should be professional and well written. Your posts should be used to establish your expertise in an industry or on a topic. Use other social media sites to drive users to your blog where you can explore topics more deeply. Microblogging is another type of blogging, featuring very short posts.
Want to try social media, but don’t know where to start?
Try LinkedIn first. It’s easy to get started, find connections and add content.
Then try Facebook. It’s a bit more complicated, but worth the effort. Once you get your personal page and some friends, make a company page and suggest it to your friends.
Now you’re ready for Twitter. Set up your account and tweet once or twice a day. Remember to make your tweets interesting and minimize advertisement.
Now start blogging! Use the other sites to drive traffic to your blog. Create content that can also be used on your social media sites, web pages and newsletters.
Ms. Hester is the CEO of LAN Systems which provides IT solutions in the Greater Metro Atlanta Area. LAN Systems is dedicated to providing business technology that works for people. In 2004, Mary founded Intelligent System Solutions, Inc. (ISS) which provides high-tech consulting, sales and service to utility customers. Mary brings extensive experience managing a support and service group renowned for its “Best in the Industry” rating and standards. She is an expert in customer loyalty and retention. She has designed and delivered numerous training courses and workshops on a variety of topics.
Social Media Strategy – Why Should You Have One?
Imagine a whole network of people orbiting around your business, getting included in the processes and feedback of your ideas, providing free advertising for you through the phenomenon of word-of-mouth, making your company into a familiar brand. Now, it won’t always work like this, but the opportunity is there. You can make a dent in your visibility and increase the stretch of your marketing campaign’s arms by reaching the largest amount of customers possible through the various platforms of social media – a reach that is incomparable to what you have been doing before.
Social Media Strategies – Why Should I Have One?
Well… it’s the next big thing, doncha know? It really is. Social media is currently unavoidable and is causing a storm in the marketing world. You can either stay in the dark ages or you can get with the times, and judging by the very real and impressive results some companies are getting, we would recommend the latter.
But there’s no point jumping on the bandwagon in a keeping up with the Jones’ kind of way. One of the reasons many strategies fail is because a company gets impatient, doesn’t take the time to think objectively about what they want to achieve and how they intend on doing it, then quickly lose focus when they don’t get the results they expect. Others become a little too obsessed with their Twitter interactions and forget about the actual work… As Buddha suggests, “Take the middle path.”
A good social media strategy requires a lot of thought and planning – you need to think about your goals, you need to include your entire company when embarking on this relatively new route to market, you need to prepare content and set aside time to put your aims into practice.
Because we all like a good list of top tips, let’s put it like this:
#1 – Social media is a MASSIVE opportunity for building your brand. Massive. MaHOOsive. Imagine a whole network of people orbiting around your business, getting included in the processes and feedback of your ideas, providing free advertising for you through the phenomenon of word-of-mouth, making your company into a familiar brand. Now, it won’t always work like this, but the opportunity is there. You can make a dent in your visibility and increase the stretch of your marketing campaign’s arms by reaching the largest amount of customers possible through the various platforms of social media – a reach that is incomparable to what you have been doing before.
#2 – Social media has a place for everyone. Where do you belong? Well try out Facebook, Twitter, Digg, Reddit, Del.icio.us, Scribd or a gazillion more of the social media platforms out there. Have a good browse, there are many subject specific niche sites which may focus your results more effectively, such as Hugg (ahhh) for environmental issues, Kirsty for fashion and design, Sphinn for search and interactive marketers, Tweako for guides and tutorials and Autospies for, you guessed it, everything automotive. And there is a ton more if you just look – some are not very well publicised, some are not very active, but hey, it’s up to you to find the best forum for your content.
#3 – Social media is a cheaper alternative to traditional advertising. It takes narry a penny to set up accounts for email, a blog, or any of the sites listed in #2. It takes man power and man hours to manage, but very little, if anything, to maintain. There are tools to help things work more smoothly and integrate all your different areas of networking which charge for services, but it is possible to run a social media campaign for next to nothing. You are reaching your targeted demographic (and beyond) for the price of your broadband…
#4 – Social media allows you to see what your clients are saying about you. It’s no secret that posting certain opinions on social media sites has got people into trouble with bosses, spouses, friends and the law, but a bit of honesty is extremely healthy for marketing. People hang up the minute they realise there’s a market researcher calling, yet they’ll freely publicise their opinions on products and services online. In fact, most people jump at the chance to give their two pennies’ worth. As long as you respond to bad feedback in a productive and professional way, you can use this information to increase your offerings based on cold hard facts, and end up giving your customers exactly what they want.
#5 – Social media makes us all equal. Social media has a great levelling power. If you’re a little local business, trying to branch out into the big bad world of the web – great, you can achieve much wider popularity than just advertising in your home town, doing what you do best, providing great personalised services. If you’re a fat cat company, struggling with a public face like a blank wall – great, you can interact with your customers on a personal level, make yourselves accessible and friendly and show the world you’re not just a corporate suit. The fact that everyone from your little niece to your doddery granny is getting online and getting involved with social media means that everyone has a voice, and everyone has an opportunity to be friends. Ah, isn’t that nice? Now go sell yourself.
Ikroh is a Search Engine Optimisation company that is 100% ethical and hugely passionate about our clients and their success online. We work as a close knit team on a one to one level with all of our clients – an uncommon strength in the web marketing field.
We offer a complete range of internet marketing services, including SEO, Pay Per Click advertising, Web Audits and Social Media.
www.ikroh.com
Smash your competitors by 1 week social media strategy
These are obsolete questions because everybody is now well familiar with the term social media networking and how businesses are being flourished all over the globe. With cost-effective, striking and focused social media networking, companies had brought great revival on virtual world as well as offline world because it directly affected traditional marketing styles. People now prefer online social media networks like Facebook, Twitter, Bebo, MySpace, Friendster etc for the promotions of their goods and services and creating burly bond with the local as well as global world.
What is social media? Why we need social media? What it does for businesses? What benefits can we get from it? Is it worth using? bla bla bla.
These are obsolete questions because everybody is now well familiar with the term social media networking and how businesses are being flourished all over the globe. With cost-effective, striking and focused social media networking, companies had brought great revival on virtual world as well as offline world because it directly affected traditional marketing styles. People now prefer online social media networks like Facebook, Twitter, Bebo, MySpace, Friendster etc for the promotions of their goods and services and creating burly bond with the local as well as global world.
I insist you to go everywhere where you think your audience is. Do not stick to single network. If you are on Facebook, try digging out Twitter too and interact with your Facebook fans there as well. It will be an attraction for new fans or followers seeing you interacting so pleasantly with people. In short, we all know it; now let’s find some smart ways to smash your competitors in a very less time. Say, a week time and your business will be able to develop a remarkable position on different social media networks.
Start blogging
Create your brand’s official blog in the first place without delaying a second. When you will have your official blog and link it to your Facebook profile with customized options available, it will automatically establish your credibility when they will see you actively working on your blog, sharing news and information and being buddy-buddy with the blogger world. Atleast a week time you will require and you would be able to have quality blog, stuffed with interesting and informative content.
Let me remind you one thing, it’s not outer appearance of your blog theme only that would insist them to come back. It will be quality of your content. Your blog theme matters a lot though.
A week dedicated to customer service
Customer service is a great part of social media networking. It’s all about human business, how you treat your niche, how you solve their problems, how you listen them and come up with some solutions. You have to maintain a win-win situation. Neither can you let down your customers, nor the grace and dignity of your business.
Ask them what problems they face, and give some smart solutions. Listening is most important and justification is even more.
Fulfill your corporate social responsibility
It is the best way to serve your society or community as well in the cover of your business’ success. You can start a virtual corporate social responsibility program on social media networks like Facebook, twitter, Bebo etc. Spread about it on your blogs as well. There are hell lots of issues that need awareness, and all you need to have some time to talk about them.
It will bring good-will for your brand in the hearts of your niche, because of the positive image you show. It is less expensive and most influencing. Time is the cost.
This is a week social media strategy program, feel the difference after a week. You will get more energy for your business, more people in your business and more good wishes for your business.
For further details please feel free to visit our web site http://www.socialfactory.net